Reed Krakoff, The Designer Of The Same Name, "Stranded" Suspended Operation
Reed Krakoff will suspend all the design and production of the brand. Its store in New York Madison Avenue Madison Avenue will also be closed. However, Woodbury Commons and new Greene Street stores and online sales website reedkrakoff.com reedkrakoff.com will continue to open in January this year.
At the same time, brands will also consider strategic options including sales.
The market has been heard by the end of last year.
Reed Krakoff
The brand will be restructured and layoffs. At that time, a brand spokesman admitted that it was repositioning the brand and changing the product category, but there was no plan to terminate the garment business.
In 2010, Reed Krakoff was the creative director and CEO of Coach Coach Inc. (NYSE:COH), Coach. Under the latter's incubation, the Reed Brand Company Krakoff Investments LLC was established.
Ready-made clothes
, handbags, watches, jewelry,
shoes
The whole category has developed three independent stores, with around 130 sales outlets worldwide, including high-end retail companies such as Saks and Bergdorf Goodman.
After resigning from all duties of Coach Inc. Coach group in April 2013, Reed Krakoff, together with Venturehouse Group LLC LLC founder and chief executive Mark Ein, Danaher Corp, co founder, Ein, and the fund of the company, purchased $10 to Coach Krakoff.
However, the buyer assumed all the debts of Reed Krakoff Investments LLC, and Reed Krakoff gave up the salary and bonus from Coach Inc., and the total paction price was about $50 million.
After the paction, Coach Coach Inc. still retained a minority stake in Reed Krakoff Investments LLC.
After the completion of the delivery, Reed Krakoff Investments LLC CEO Valerie Hermann said at the time that because of no debt problem, the brand could accelerate expansion, and the most important thing is to base itself on the US market.
Reed Krakoff handbag products are the main source of sales, accounting for about 70% and 20% of garments. Market participants estimate that the annual sales of Reed Krakoff will be about 45 million dollars, and the operating cost will not be as high as 30 million US dollars.
- Related reading
- Company news | The First One To Set Up Factories In The United States, How Did This Cotton Leading Enterprise Fare Under The Trade Friction?
- News Republic | The Number Of Gap Brands In China Has Reached 200 Breakthroughs For The First Time.
- neust fashion | Milk Tea Air Jordan 4 "Mushroom" Will Be On Sale Soon!
- Fashion shoes | Nike Air Max 97 Shoes New "Green Glow" Color Matching Release
- Fashion brand | Alfa Industrial X EVISUKURO 2019 Joint Series Is About To Debut, Uniform Street.
- Expert commentary | After The Mid Autumn Festival, The Purchase Price Of New Cotton Rises Everywhere To Boost The New Cotton Market.
- Expert commentary | Dye Prices Rose Again, Polyester Raw Materials Decline In The "Golden Nine Silver Ten" Market Is Not Promising.
- Daily headlines | "I Haven'T Been So Happy For Many Years!" See How Honghe Stirred Up The "Initial Heart" Of The Sweater.
- Daily headlines | Saudi Arabia Gives A Timetable For Resumption Of Production. Demand Is Not Strong, PTA And MEG Are Beginning To Shiver.
- Fashion shoes | New Hundred Lun X Bodega Joint Shoes New "No Bad Days" Color Matching Landing At The End Of The Month
- Salvatore Ferragamo Annual Core Earnings Growth
- Hangzhou'S First Cross-Border E-Commerce Bonded Supermarket O2O Experience Museum Opens To Greet Guests
- Gold Price Of Strong Dollar Fell 1% Weekly
- US Dollar Embarked On A Bull Market And Central Banks Threw Big Debts.
- Bull Market Is The Spring Of China's 140 Million Shareholders.
- Market Orientation Is Rarely Encouraged.
- Gu Mingde: The Reform Of State-Owned Enterprises Is The Basis For Comprehensively Promoting The Bull Market
- Spring Jacket Is Recommended For Spring.
- Bright Colors And Brightly Collocated Sweaters Are Brightly Collocated.
- The Dress Is Romantic, Shaping The Perfect Spring March.