The Future Of Luxe'S "China Custom" Luxury Brand

After having a little money, he is still kneeling and licking the luxury goods LOGO. For the Chinese people who are looking up to their faces, hurry up to see the new situation.

With the rise of high imitation and overseas purchasing, China

Consumption fell for the first time last year, but don't worry, the 115 billion yuan renminbi still holds up the plight of the luxury country.

In the past, the senior group of Gao Leng also began to look at the exclusive treatment of China's custom. In the face of the fact that outbound shopping accounted for half of the total, the consumer goods aimed at the Chinese market were launched, but can it bring the growth rate back to the accelerator or not?

Burberry took the lead in this campaign, and presented a scarf with a word of blessing on the occasion of the Chinese New Year.

This Chinese custom made 850 yuan more expensive than the ordinary scarf has sounded the hegemony of my great country in terms of price.

According to the findings of sina fashion official micro-blog, there was a face breaking news. Some netizens said, "it is like the two maternal grandmother."

Although it is a bit extreme, but according to the poll, more than half of the people directly indicated that they would not consider it, and 30% of them held a wait-and-see attitude. The last 11% of the netizens said they would buy it.

It was a good intention, but because it failed to study carefully, it led to the embarrassment of "stall goods". It really cost a lot of money.

But from another point of view, luxury brands finally began to pay close attention to the user experience of the Chinese people after making money. Look at the total consumption of 380 billion yuan. It is not difficult to tell the total amount of consumption. Now the God has been stationed in the Far East. The custom of this kind of custom has already started in the past few years. Before the Hermes, the Birkin bag with 5 star red flag was launched. In the year of Gucci2014, the "Spring Festival Limited red" handbag was launched. In Valentino 2013, the first Shanghai custom show was created to promote overseas markets.

You have customized for me, I thank you, but not satisfied, I willfully do not choose you.

It has become the new shopping mentality of many Chinese luxury consumers.

The reason is that we really appreciate the trend of the shopping environment and media bombing that spoiled the Chinese people.

For example, when you enter France's old Buddha's department store, the Chinese salesmen who appear in the air seem to have you sniffing the smell of the department store. In order to sell goods, Alipay has launched a direct refund function. In the shopping barrier free one-stop service, Chinese consumers have enjoyed the heaven treatment.

When you pay by credit card, LV,

Chanel, take a fancy and sweep the shelves next to you.

The "second line brand", which avoids the same money and shows its taste, has quietly become the new foundation of the Chinese market.

Take a few brands that go to China to run shows. We should deepen our brand awareness by winning the chase, and tell consumers who are rich but do not know what to buy.

The European brands, Celine, Chloe and Etro, who had a rich accent, left Beijing's new products, even the show's scenery, in 2014.

According to the data of Bain exposure, in 2014, the list of Chinese interested brands: Moschino, Alexander Mqueen, Roger Vivier and KENZO have gradually formed their own "special cases".

In the era of traveling for the sake of showing friends and drinking coffee, self grabbing personality and style have become the most popular ones.

Which brand of luxury brands is strong? Look, you find those stars to support.

With celebrities doing advertising, that is to protect sales.

Last year, Celine tied up Faye Wong, and Chloe also made a successful appearance of the goddess's wedding dress because of the exclusive custom of Gao Yuanyuan.

No matter when you look at the online search and purchase, or find the same brand in the Shanzhai, at least the next time you see this brand, you can probably remember the order of letters, and they are successful in breaking into China.

Earlier, GUCCI joined hands with Lianhua ice, and LV signed Fan Xiaopang, all through the signboard face, successfully entering China's case.

Please calm down shopping! But if a girl sees someone in the circle of friends locating at the airport or outside, I believe that the first time I will receive the message "help me buy XXX".

After all, as Chinese gradually go out, outbound shopping occupies a big part of the total consumption of luxury goods.

In the face of so-called customization and high prices of single products, consumers' desire for clear shopping is not so blind.

It is to choose a single product with Chinese characteristics, or to choose a more classic style. For most Chinese people, there is calm and calm mind after the long accumulation of RMB in the pocket.