The New Normal Business In The Eyes Of Retail Giants

The new normal has given retail enterprises a new starting point.

Reporters interviewed more than ten executives of commercial enterprises, feeling their eyes on business in 2015.

Squeeze water this year to forget unconventional consumption.

At the end of December 2014, 3 months after the mobilization of the all channel suppliers, the Department of Wangfujing also carried out third major business structure adjustments since 1997. The Beijing regional center was set up and the Department Store Department was dissolved before the Department Store Department was reorganized.

Tian Huailiang, who is the general manager of Shuang an shopping malls, shoulders more responsibilities. He is the helmsman of the Beijing regional center, and also serves as the general manager of Beijing department store and Shuang an shopping mall.

Tian Huailiang almost has no time for himself. In his eyes, the new normal of the market is that enterprises should not have any illusions about the past unconventional consumption.

When consumers buy things with their own salary cards, the statistics that have been counted have real value and significance.

The two phase of Jinbao shopping center, which is not far away from Wangfujing street, is now being renovated and planned to enter the market in early May.

Lu Yi, general manager of Jinbao Hui shopping center, regrets that after the cold spell of luxury consumption in 2013, high end shopping centers are operating under pressure.

On the one hand, the strategy of opening up luxury brands is more prudent; on the other hand, high-end consumption is no longer what it used to be.

However, Lu Yi believes that the crisis and opportunity exist in the luxury market. When there is no longer public consumption and consumption gradually returning to rationality, the high-end shopping center has the same starting point.

Under the insistence of Fuhua group's pure high-end high-end line, Jinbao shopping center will focus on consumer service and maintain close relationship with luxury brands.

As a representative of the old brand, Wang Xiulan, chairman of Zhang Yiyuan, is very calm about the new normal market.

In Wang Xiulan's view, 2015 is a year of consumption upgrading. "We need to improve the market response ability of all the people and innovate according to market demand".

Wang Xiulan said that, although the government has restricted "three public" consumption to a certain extent from last year, the sales of tea sales at more than 300 yuan have increased rapidly, but the sales of products under 100 yuan have declined, which shows that the demand for elimination is escalating.

The purpose of restricting the consumption is to ensure the sustainable and healthy development of the economy, which is also the case for enterprises.

I think the new normal will come sooner or later, sooner than later, which means that enterprises can adjust ahead of schedule and adapt to market changes. "

Last year, every gram of Latin American business income and net profit achieved high growth, in every gram Latin American founder Hao Yi, the current restrictions on "three public" consumption and other policies mainly affect the high-end jewelry industry, for diamond market with rigid demand has little effect.

For young people nowadays, getting married must buy diamond ring, and the location of every gram Latin American diamond store can meet the low end consumer market such as wedding.

Hao Yi said that the market environment under the new normal provides broader space for development of every carat.

To this end, the diamond parity store sold every olive branch to the franchisee.

This year, every gram of Latin America will promote franchisee mode throughout the country. The company's "super partner" plan has provided cooperation space for cooperative investment institutions and individuals through several different levels of cooperation.

With the increasing demand for rigid market such as wedding, there is great room for development of the low-end diamond market in China.

As a local supermarket brand in Beijing, Li Yanchuan, President of the Beijing super urban chain Limited by Share Ltd, said that while holding the community supermarket, the super market is also planning to build a new batch of "fresh life hall", which will divide the consumption crowd with the staple food and fresh products as the fist products.

At the same time, we are also trying a new system - "employee partnership", which may be another reform of the retail industry: to divide the profits into the employees' hands in the form of dividends, so that the staff can really enjoy the results of the rapid development of the super market and really enhance the enthusiasm of the staff.

Over the past year, the first ort is a black horse in the ole world and a business card in Fangshan.

For the construction of channels, Yuan Zelu, general manager of Beijing's first outlets, had great experience.

Yuan Zelu said that in the past year, they have gone through many things. Suppliers at the initial stage of investment are not recognized. The surrounding environment of the project gives suppliers hesitation and wait-and-see attitude.

During their operation, they changed the traditional operation mode, and combined the marketing strategy of the shopping center with the operation mode of the outlets.

Last year, the number of outlets sold by orris reached tens of millions of yuan, reaching 15% and 5 million yuan or above 25%.

Tracing the source of consumer research unprecedented

In exchange with Jin Yuan, general manager of new Yansha MALL, Wang Lihua, she was pleased that the shopping center maintained steady growth in 2014.

Speaking of innovation, Wang Lihua said that in the past ten years, Jin Yuan's new Yansha MALL has won the right to speak, market position and brand.

In 2014, with the advent of the mobile Internet era, the shopping center started with laying WiFi and setting up a locability App, and focused on establishing multi-channel interaction with brands and consumers.

While studying the channel, she believes that consumers want to experience Interaction and communication in shopping centers.

According to statistics, in 2015, 1 million 300 thousand square meters of large shopping centers will enter the market. The growth of the volume area like this has become the new normal of shopping centers.

"Consumers' consumption habits are changing, fragmented and absorbed information, online shopping, interaction between top and bottom, and full channel management are new normal for our development."

Ren Jiangping, the party secretary of the Xidan shopping center of Beijing first business group Limited by Share Ltd, said that the development direction of traditional department stores under the new normal is more diversified. While Xidan shopping centers are following the market development, they will pay attention to the personalized and differentiated brand management.

The new normal market will continue for a long time. In the pitional period, the Xidan shopping center will focus on consumers and adjust their formats and commodities around their consumption habits and trends.

Last year, the Xidan store Chengdu store founded the Xidan small theater to make consumers experience the charm of Sichuan flavor and make innovations in cultural marketing.

As a famous baking brand in Beijing, the Food limited liability company has been accompanied by Beijing people for 18 years.

In the interview with Beijing business daily, Mr. Huang Li, general manager of the Department of taste, said that for the taste of the United States, the brand building is the primary task of the new year.

Last year, the company's strategy was to find and select high-quality ingredients from the world.

For this reason, the United States has set up a shopping group to enter the Leon yeast research center in Lyon, to get the most authentic yeast in the world.

In the view of Huang Li, only the best quality ingredients can bake out the most authentic and popular bread.

Huang said that in 2006, the industry was developing rapidly, and the development speed of 20%-30% has attracted much attention every year.

According to Huang Li, at present, there are more than 300 stores in the United States and 50-70 new stores are growing every year, with annual sales of more than 1 billion yuan.

Standing at the crossroads of traditional business mode and Internet development, how to change and how to choose become the focus of thinking in traditional department stores.

In the view of Xu Tao, general manager of Cui Wei shares, the current way of selling physical stores is for customers to shop for goods, to place orders and to complete pactions. In the future, the ideal state is to open up physical stores and online stores, consumers can see styles on the Internet, and experience in physical stores.

Xu Tao believes that this ideal state has contributed to the industry, but it is competitive for the management enterprises. The key is how to integrate their own business and various service modes to achieve better service to consumers.

Beijing Xinfa Land Agricultural Products Co., Ltd. has served the people of Beijing for 27 years. Zhang Yuxi, chairman of new hair land, is familiar with the changes that have taken place in the new year.

Zhang Yuxi said that in the past year, many individual businesses in the market have launched e-commerce pactions.

Although the scale is limited, there is great potential for development.

In order to change the way of trading, the new building will build an electricity supplier building this year, and organize the electricity suppliers in the market to form the advantage of the group.

In addition to changing the way of trading, the new development has also launched the strategy of "internal upgrading and external expansion".

Zhang Yuxi said that in order to build a "moat" for the safe and stable supply of agricultural products in the capital, new hair invested ten sub markets and about 2000000 Mu bases in the surrounding areas of Beijing and the main agricultural production areas in the country. In the urban area of Beijing, more than 150 convenience stores and more than 300 vegetable basket trains were established to effectively stabilize market prices, facilitate community residents, and ensure the safe and stable supply of agricultural products in the capital.