H&M Will Launch Coachella (Coke) Music Festival Official Cooperation Series

Recently, H&M announced that it will launch the official cooperation series of Coachella (Music).

This year is the sixth time that H&M sponsors Coachella Music Festival. By launching the first official cooperation series, H&M will bring the cooperation between them to a new height.

The two party cooperation will not only include this series, but also H&M will provide part of Coachella official merchandise.

Since March 19th, the official cooperation series of the H&M loves Coachella festival will be on sale on hm.com and about 350 stores in North America, and will be available in global stores since March 26th.

The official cooperation series of loves Coachella festival will include

Women's clothing and many different kinds of clothes.

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The price of the series is between 39.9 and 399 yuan, which will reflect the aesthetic posture of the 2015 Coachella Music Festival.

Women's clothing focuses on the romantic trend, and creates a feminine Bohemia style with geometric figures, tassels, lace, jumpsuits, tight blouses, shorts and wide legged trousers.

Men's wear is geometric T-shirts and shorts.

Fans attending the Coachella festival will be able to buy this exclusive series in the first nomadic store in the H&M tent, or relax and enjoy the interactive experience in this comfortable indoor space.

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On winter evenings, consumers crowd into the flagship store in Fifth Avenue, New York, and talk about luxury handbags with women with gift cards. It is easy to know which brands are most popular, such as Celine, Proenza Schouler or Alexander Wang, but in the mouths of some chattering shoppers, we obviously hear a missing name: Prada.

"I see my mother has this brand," said Amy Lewis, a visitor from Chicago. "I don't think they are very outdated. I'm just not interested in it. I know they have classic works, but that's not my choice. I like those low-key rather than plainly written three words of luxury.

Liza Grace, a makeup artist from New Jersey, agrees: "I might buy a wallet, but Prada is not one. I will go and see if I have a new brand."

Three generation family business, 102 years of history, the most successful Italy luxury brand in history.

Miuccia Prada's clever and independent design has won a large number of fans for her, in other words, a lot of profits.

In 2013, the company's net profit was 3 billion 590 million euros, or about US $4 billion 200 million.

But Prada now seems to be facing a decline in its brand image. This view is not just Fifth Avenue consumers.

Last month, Prada group, including Miu Miu, Church's and Car Shoe, announced a decline in net profit in the first nine months.

The decrease was 27.6% to 319 million 300 thousand euros, compared with 440 million 980 thousand in 2013.

Turning to the decline in profits, Prada chief financial officer, Donatello Galli, declined to disclose the outlook for 2015, although he also acknowledged that there was no high expectation of any improvement in the short term.

Prada is now planning to postpone or cancel the original plan to open 80 stores in 2015 (the brand also refuses to comment on the news).

"We admit that the results are not satisfactory," Galli said. "This is not only related to the external environment, but also some internal factors.

We need to adjust the company's expectation of market fluctuations, and our competitiveness in some price segments is also open to question. "

Analysts pointed out that the turmoil in the Asia Pacific market, which occupies more than 38% of the brand's sales, has hurt Prada's profits (and many other luxury companies' profits).

The protests in Hongkong and the wave of anti corruption in mainland China have led to the stagnation of the luxury goods market.

Europe is also poorly performing. Russia's political situation and Spain's hard recovery from recession are not conducive to brand sales.

Market analysts warn that the current situation has led people to speculate that this will be the beginning of a rebound in bottom or a precursor of worse and worse situations.