Shandong's Clothing Output Fell For The First Time, Bosideng Shutting Shop More Than 3000

　　 Shandong Liu Jianguo, President of the provincial garment industry association, told reporters 4, but the output data for the whole year of 2014 have not yet come out. But in the first 10 months of last year, Shandong's clothing enterprises above Designated Size realized 2 billion 495 million output, down 0.02% compared to the same period last year. The decline in the first half of last year was even greater, and it did not turn around until July. This is the first time that Shandong's clothing output has been declining.

"According to the rules of the industry, the winter clothing now sold is actually produced last summer, and it has to be produced before October." Jian Guo Liu Therefore, the data in the first 10 months are very revealing.

In the warm winter, Garment industry Chill habits. Bosideng recently released a daily report showing that net profit fell sharply by 22.5% to 253 million yuan. What is even more surprising is that during the reporting period, down business stores shut down 3436.

Giordano's three quarter earnings report also showed that in the third quarter, there were 74 retail outlets closed in single season. In the first half of 2014, there were 347 stores in the seven wolves, 73 in nine Mu Wang Guan stores, 53 in Guan Nu Di Lu Guan and 46 in the NIR lock shop. In 2013, the total number of seven wolves was closed, 505 stores, 88 IgG shops, and 38 Esprit stores.

Statistics show that at present, 80% of China's garment industry profits are declining.

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In 2014, both Internet companies and traditional enterprises are touting O2O. XX enterprises cooperate with Ali to build O2O and XX brand to cooperate with Tencent Inc to create online and offline integrated shopping experience. Such news is not uncommon. In recent years, the clothing industry has been attacked by the electricity supplier, all want to borrow the potential of the electricity supplier, but most of them do not have the team resources of the pure online brand, and the convenience of customers, experience and underground location can not play a role in the pure online brand. Besides, the traditional clothing industry is heavily loaded with long channel system. The relationship between the brand and retailers is very subtle. Vigorously doing business is slander traditional channels, and do not do it and see the fire coming to the door. The concept of O2O is just being fried by the media. However, there are different ways to do O2O.

Play one, get the franchisee. The urban beauty is mainly based on the alliance. It buys all the members of the online platform service. The sales performance of the online platform is allocated to the store according to the original registered stores of consumers (members), which relieves the franchisee from the worry of online and offline retailers competing for profits. In this way, we can fully take care of offline stores and make online platforms a complement to physical stores, providing members with closed loop services under the online and offline businesses.

Play two, get guide shopping. The main purpose is to direct the retail business. The customers scan the two-dimensional code of the merchandise in the store, then jump to the online shop automatically, and recommend the matching pattern. When purchasing the order, scan the purchase code, scan the code, record the shopping guide performance, and give the customer a certain amount of discount. The shop is a shopping guide consultant system, focusing on the training of shopping guide. It hopes to guide customers through the form of online interaction to recommend the collocation to customers, and even help customers achieve different scenes of clothing "private custom" to complete the service online and offline closed loop. In doing so, every performance is related to the shopping guide, which strengthens the service consciousness of shopping guide and improves customer satisfaction.

Play three, online and offline push each other. Excellent library is a typical customer self selection clothing supermarket. Its O2O is pushed offline under the same line. Offline experience of issuing online coupons, buying customers to download APP orders to enjoy preferential treatment, while online and offline consumption exclusive coupons, allowing customers to experience goods in the physical store. In this way, coupons can be used for activities, and customers' online and offline interactive consumption awareness can also be cultivated.

The question is, which is the strong O2O of O2O? The essence is to make full use of the advantages of online and offline to complement each other, and to meet the needs of customers in all aspects of online and offline purchase and service. The strengths and weaknesses of each enterprise are not the same, which determines the way they practice O2O. O2O is a kind of evolution of business, and can not be achieved overnight. Enterprises need to make corresponding adjustments in the supply chain, IT system and team building, so as to build O2O suitable for themselves. Now it is too early to judge which O2O is strong.