Changing Clothes, Tide, Fire, Schools, Dry Cleaners And Tailor Shops
Online bought dozens of clothes, which are not suitable or defective. Many consumers are too lazy to return the goods. Besides, it is better to find a nearby dry cleaner or tailor shop to make it cheaper.
As a result, communities around, especially the dry cleaners around schools, and
Tailor's
The clothing business has also been on fire.
In Zhejiang Sci-Tech University's living area, there are three or four dry cleaners and sewing shops that provide clothes for a short street.
Among them, Jiang Li, who lives in a district of Yi Li Jie dry cleaning shop, said: "most of the clothes bought are bought by students and young teachers on the Internet. After buying it, they found they were not fit, and then sent them to repair their feet and change their shoulders."
"Like" double 11 "," double 12 "this month of online shopping holiday intensive, this dress list is particularly large.
Sometimes there are dozens of orders in a day. Our aunt moves faster than half a day before we can finish it, and even more than second days.
In general, it costs 12 yuan to repair a foot, and the modification of sleeves and shoulder width depends on the material and difficulty.
Jiang boss said.
Reporters learned that in addition to this family
Laundry
In addition to providing the clothes changing service, a new shop that specializes in dressing and dressing has been opened in the two area of science and engineering life.
The shopkeeper, Mr. Xue, is a teacher who has seven or eight years' experience in sewing. He said, "my shop only opened for more than two months, just in time to catch up with the" double 11 "and" double 12 ". During that time, there are many students who come to change clothes because of the inappropriate size of online shopping clothes.
"There are some new ones.
shoes
Not long after the gel was opened, the bag was broken or the quality was not good enough to replace it.
"These things are not expensive, but there are many flaws," he said.
There are not many shops that can be mended now. We mainly face the students, and the charges are also very cheap. The simple repair is only a few yuan, so the students often come. "
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Zara, who was brought back to the first inning, began to fight the idea of agle channel.
Although the store is imposing, it is difficult to surpass its coverage.
Dozens of famous fashion department stores such as the Pacific, the new world, SOGO, Mackay, Parkson, Maui, Yintai, Ping htang and so on are all Zara's goals, but they are long ago, and are unable to escape any eye movements.
On the one hand, aiger relies on the advantages of the first place to expand the investment in the special store.
As long as the franchisee is willing to join, AGG provides the interior base decoration, and can join the fee single digit. There is only one request: where Zara appears, he will follow up.
And he agreed to all sales promotion requirements of the store manager.
Zara was extremely embarrassed by IgE's tactics in the department store.
To ensure policy uniformity, all Zara shops are self operated and never join.
The number is still not up to the full bloom of IgG.
More importantly, in order to shape the dignity of the brand, Zara products are rarely discounted, but sales promotion is a means of sale in department stores.
In desperation, Zara can only temporarily abandon department stores.
At the same time, Zara realized that he was far from being a dominant position. IgG's image of civilians has already occupied a large market. Breaking the great position of Iger has become the next breakthrough point for Zara.
Fashion trends watch movie stars, fashion trends look at models.
On the face of it, this round is just the most popular German Zara Toni model, who is the most popular player in the world, and has invited the fashionable vane Natalie vagnno to endorse it. Zara invites the world's newest super model woman, who is aiming at supermodel Ashley goodday and fashion show Caroline Caroline.
But when he was preparing to negotiate with two prospective spokesmen, he suddenly discovered that Zara had already signed two people one step ahead of time, and even signed several supermodels that had just become popular.
I don't know when the world's first line models almost all work for Zara!
Why is AGG always taken the lead? The contest behind the two brands surfaced.
It turns out that Zara has more than ten thousand new products every year and needs strong model line-up to expand its momentum. Therefore, Zara will pay close attention to the trend of the model when sending buyers around the world.
Once a model is found to have potential and is consistent with brand tonality, it will immediately sign a training agreement with the brokerage firm, or even invest in training models until it becomes popular.
However, there are no more than 10 thousand kinds of new styles every year. There are thousands of different kinds of products in the market. The buyers are less than half of Zara, lacking the imitation power of their rivals. In fact, they are also slightly inferior in their comprehensive strength.
In this round, though he was "not fighting and bending the troops" in the department store channel, he was pulled off the brand grade by Zara because of the fall of the spokesman's "grade".
Zara, which built up a big image in the minds of consumers, even though there were only 180 stores in the mainland, sales surged to 800 million yuan.
In 2013, the store had more than 2800 stores, but it lost about 80000000 yuan.
In order to reduce the deficit, IgG cut 117 stores.
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