Smart Wear And Will Become The O2O Burst Point?

In December 2nd, the "light Lake argument sword" was released in 2014. The list of the top 20 of the southern mobile Internet business competition came out. According to the category of the project, the O2O type accounted for a large proportion of the 20 finalists.

Coincidentally, the "fourth global mobile Internet Expo and entrepreneurship competition" just concluded recently, 70% of the more than 800 entries were concentrated in the O2O field.

In fact, nearly two years ago.

In the wave of entrepreneurship, O2O is becoming more and more popular.

But in the industry view, this is just the beginning, and the popularity of smart wearable devices, or will become the catalyst for the development of O2O field.

In the eyes of the founder of the O2O League of China and the member of the "South roadshow" Observer Group, it seems that the essence of O2O is to go APP, and the popularization of future wearable smart devices is the precondition for the emergence of new O2O application scenarios.

But the popularity of wearable devices requires not only the popularity of communication infrastructure, but also the breakthroughs in materials technology and sensor technology.

Huang Lianghui endorsed this view.

His team is one of the twelve municipal innovation and research teams introduced at the end of last year in Foshan, which mainly focuses on "flexible touch screen" research and development. He is one of the core members of the team.

"In the mobile Internet era, the use of flexible touch screens on mobile phones, Internet of things and wearable devices may bring about a new revolution in consumer experience."

Huang Lianghui even thought that the phone might disappear in the future, because once the function of the mobile phone is available in other wearable products, the basic functions of the mobile phone, such as communication, will gradually weaken.

Chen Weiwei, a member of the grassroots Angel society, also feels that the popularity of portable devices will bring some changes to the current O2O form.

"When online experience can be completed by means of augmented reality, it is almost the same as offline, and offline technologies will also be used to enhance the experience of the scene, so the relationship between online and offline will become increasingly blurred."

Data is not circulated and sticky enough.

Although the ideal is plump, but on the way to get through the online and offline business, it still faces a series of problems.

First of all, in the data analysis of portable intelligent devices, "self governance" is a common phenomenon.

Huang Lianghui believes that although some portable intelligent devices have many functions, they are independent of each other, such as the detection of health data, and all the testing indicators are not integrated to assess. "The biggest difficulty lies in the analysis and collation of background data."

Secondly, the sticky degree of wearable is not enough.

Cornet, President of Guangdong Environmental Technology Co., Ltd., who is committed to the application of big data analysis in the field of environmental protection, has been concerned about wearable devices. He believes that in addition to the lack of a large platform for wearable devices, there is still a problem of sticky enough: that is, it is not enough to meet the depth of user needs.

"If you just stay at heart rate, heartbeat and blood pressure, what do you know about these data? If there is no systematic analysis, it is not enough to support enough viscosity for users."

"There is no public technology platform for the future. There is no standard yet. Although apple is trying to do this, it is not clear whether we can recognize it."

Zhu Bin said.

Although wearable smart devices urgently need to break through the threshold of data analysis, break the gap and increase user stickiness, but for O2O, the application scope of big data is far from limited to the field of smart wear.

Zhu Bin believes that a very important change in the future is some traditional businesses with their own stores. If they want to go online, they will not only rely on electricity providers, but will also pform their traditional stores into experiential stores and data collection windows.

"By collecting these data to help online drainage, this must be the trend in the future."

Zhu Bin believes that big data will play a more important role in promoting online and offline integration, and will even change the shape of O2O.