Chao Hong Jewellery Aims At Light Luxury Market

Light luxury representatives are low-key and luxurious. Their products focus on personalization and design, and are more in line with the aesthetic and taste of young people. This is highly consistent with the brand positioning of "fashion gold jewelry leader" Chao Hong's "fashionable near season luxury".

Chao Hong jewellery has both the "gene" and the unique style of luxury goods. It has a great sense of design, and takes into account the younger, fashionable and changeable mindset of consumers. The most important thing is that it gives higher quality to each product.

So that more people can afford it.

Light luxury is a derivative of rational consumption. Its appearance is perfect integration of excellent design, chic taste and reasonable price. They are becoming a brand new trend in the fashion circle.

Chao Hong's advantages in jewelry design are not the inspiration of others, but the result of the inheritance of jewellery culture and the opening and cooperation of the world. Its international fashion design, high-end quality and excellent service have created a light and luxurious pformation trend in the jewelry industry.

It is worth mentioning that Chao Hong Ji and the international tide brand "big mouth monkey" jointly develop jewelry products, boldly subvert the inherent label of traditional gold jewelry conservative and reserved, replace it with more fashionable and fashionable materials, and resort to product innovation design, which satisfies the younger generation's habit of thinking and the personalized demand for self expression, and indulge in fashion jewelry and light luxury.

At present, the capital market is very concerned about the acquisition of Asia Pacific famous women's brand FION.

For this, Chao Hong Ji executives said: "multi brand management is the strategic choice for the company to maintain sustained and rapid development. This hand in hand" FION Fei Ni "helps Chao Hong accumulate the experience of women's luxury market and multi brand operation.

"Data show that light luxury brand is one of the fastest growing categories of women's bags industry expansion and sales in recent years, and China's light luxury women's bag industry is growing rapidly with an increase of 20%.

Chao Hong Ji's acquisition of Fion is just looking at its core strengths and its potential for future development.

Not long ago, FION added a new store to its brand - originated place, Hongkong, in the bustling Tongluowan SOGO core business district.

The store invited the senior design team of Italy to build a brand new VI system, creating a clear, unique, simple and fashionable brand image.

At the same time, FION also accelerated the layout of overseas markets, opened fifth branches in Singapore MetroCenterpoint, and introduced more popular and fashion concepts, bringing FION to a more internationalized business center, displaying the FION charm to all sectors of the world.

It can be seen that after the arrival of Chao Hong Ji, the pace of landing of FION strategy was accelerated.

In 2015, FION opened up a new world in domestic and foreign markets by increasing brand building, product design and development, as well as channel development, and became one of the most valuable brands in Asia.

Lazi Shenzhen Qianhai to speed up strategic layout

Chao Hong Ji's multi brand road does not stop at the acquisition of Phoenix.

The former company set up a wholly owned subsidiary in Qianhai, Shenzhen to conduct investment business.

It is understood that before the tide in Shenzhen will still mainly undertake the excavation of the potential high-quality enterprise projects and investment opportunities in the fashion consumer goods industry, build incubator platform for the sustainable development of the company's multi brand operation strategy, enrich the industrial structure through a variety of investment ways, consolidate and enhance the company's industrial status, and further enhance the overall strength of the company.

In this regard, the industry believes that in recent years, with the upgrading of consumption, the domestic luxury market is growing rapidly, and the demand for fashionable consumer goods in the new generation is huge.

At the moment, he aims at the fashion consumer goods industry chain, aiming at the high-end high-end fashion consumer groups, with jewelry, women's bags and other core as the core to extend to related industries for multi category and multi brand operation. It also set up subsidiaries to focus on the investment in this field, and the subsequent growth momentum is full. The company is expected to become the largest light luxury group in China.