How Can Clothing Stores Attract Customers In Three Seconds?
In fact, three seconds can decide whether you can catch the customer, and we tend to ignore the best experience to show customers, and indulge in recommendation and service. The endless chatter of publicity results in a sense of nervousness among customers. Rather than using voice service, use silent display!
How to let customers find interest products in three seconds? What kind of method is the most effective? We often see this phenomenon in shops: when customers enter the store, the shopping guide immediately greets them, chatting and recommending and serving, resulting in a sense of nervousness and acceleration. customer Getting out of the store is counterproductive.
We know that people's vision is easy to perceive information with strong stimulation, and people's vision will move there to become a conscious idea. This means that attracting customers in just three seconds is better than using silent services, which is the truth.
We should use the best way to display the main products, and this way is best for customers to identify, and is the most visible form of display. There are four kinds of display patterns in clothing merchandising: human model, positive hanging, side hanging and stacking. In these four display forms, the most recognizable and acceptable way of showing is. Mannequin display 。
Therefore, in the clothing industry, we display the display of people in the shop, which is called the focus display in the store. It is also a form of PP display. The main form is the display of the model group and the series of goods in the shop. collocation The main function of display is to increase the quantity of PP display, better display PP products and improve the trial wear rate.
What is the focus display? That is, it can attract customers' attention, improve the customers' interest rate and try out rate, extend the customer's passenger line, and guide customers to visit the whole store to improve the proportion of impulse buying.
The significance of focus display is to store the right products in the best place to attract customers' attention in the store, and give the best display techniques to maximize the customer's try rate and increase the purchase rate to promote sales.
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