Haining Shopkeeper In 17 Years: Selling Fashion Needs Spirituality And Fashion.

Selling fashion, spirituality and fashion are indispensable.

Metersbonwe was founded in 1995, and shopkeeper Huang opened Metersbonwe Haining store in 1997 two years later.

That is, this year, he went north from the white elephant town of Yueqing, home town of Wenzhou. When he visited Haining, such as Hangzhou, Shanghai, Jiaxing and other large and medium-sized cities, she was fascinated by the developed leather industry. The prosperous and open economy, followed by the flow of people, created a good atmosphere for the market.

Mr. Huang immediately decided to give up the idea of developing large and medium-sized cities and take root in Haining's pioneering work.

Thus, in the downtown commercial street workers' road, the first Metersbonwe clothing franchisee climbed the "pro" with Haining.

It can be seen that the shopkeeper, Mr. Huang, knows Metersbonwe's clothing very well.

He said that Metersbonwe integrates R & D, production and sales of brand casual clothing. It includes five fashion dress brands, including Metersbonwe, ME&CI, ME&CITY KIDS, Moomoo and Kei, from adults to children's clothing. The main target consumers are young people aged 16 to 25.

"Clothing business must have a close eye on fashion."

This is Mr. Huang's most profound experience after entering the fashion industry.

He said that when he first opened a shop, he was a "layman" who knew nothing about fashion.

His "entry-level" trick is to attend various training courses held at Metersbonwe headquarters to learn how to choose clothes and how to be familiar with fashion styles.

At the same time, teachers are invited to shop, professional training for salesmen, teaching sales skills, dress matching skills, exhibition hall layout and additional sales and other marketing concepts and methods.

In this way, we can expand our business ideas and make our customers happy to accept them.

In pursuit of the innovation of business mode, Huang's franchise store has gradually gained a firm foothold in Haining workers' Road commercial street.

Since ancient times, the poems related to the south of the Yangtze River are as good as the south of the Yangtze River.

Today, Metersbonwe Haining store, in line with the mission of inheriting Chinese Wen Cui and adhering to the service concept of "one city, one culture, one shop, one story", will be a well intending shop in the south of the Yangtze River.

On the workers' road, there are several families every year.

It is common for shops to change their faces, opening and closing, and many shops have long been out of sight.

These phenomena have seen much. Mr. Huang is no wonder.

So why did Metersbonwe store in Haining achieve stability in the past 17 years? Huang believes that today's fashion terminal consumer market is not very optimistic.

In his store, after several years in downtown area, more and more brand franchisees entered Haining.

The competition is "white hot", which makes Mr. Huang realize that in the market of brand gleam, his clothing store wants to highlight the encirclement and needs to be promoted in service.

For example, for a shopping family, it is often annoyed that one of the clothes selected in the selection is not suitable size or fancy color.

There is also physical space restriction in the larger stores, which can not guarantee the full color of each garment.

In addition to participating in a sample order meeting every quarter, Metersbonwe Haining store has the advantage of big data, so that any color and broken code of any garment in the shop can be dispensed in the franchised stores inside and outside the province, basically realizing the full circulation of commodities.

The application of big data has broken through the space restriction of consumer demand, making Metersbonwe's dream of global tailor become more and more firm and closer.

It also makes consumers expect fairyland for beauty.

After several years of practice, Mr. Huang has made a comprehensive judgement of fashion. His insight into the market has captured many young fans in Haining, and has become the key to retaining the repeat customers in clothing stores.

Mr. Huang has no doubt that today's clothing business is becoming more and more difficult and the profit is very thin.

But in any case, since we are doing it, we must "do things earnestly, be honest and behave, act in a calm mind and act frankly".

In order to reduce costs, a few years ago, he moved the downtown shops to a relatively remote section to relieve the pressure of high rent.

Fortunately, over the past 10 years, the customer kept chasing his store.

Some customers wear Metersbonwe style when they are young, and choose their children after their parents. There are not only a few customers in the two generation who are connected with Metersbonwe.

Focus on one place, concentrate on superior resources, focus on casual clothes, and do deep, meticulous and meticulous work in this field.

This is the reason why mentality decides success or failure.

Mr. Huang insists that gentle cutting, exquisite details and concise and concise lines give the wearer a unique air of personality and confidence wherever he goes.

And relying on the correct concept of brand, the online flagship store and the entity store have the same price. The price is not expensive, and the service advantage is the foundation.

Better be a turtle in the right direction than a rabbit in the wrong direction.

In operation, Mr. Huang pays attention to after-sale "family service". If the clothes bought are not fit, or a few days later, they do not like it. If they do not affect the second sale, they will be able to get it back.

Apart from the discount and special activities designated by the headquarters, the shop also brings out some profits, and buys small gifts such as cups and umbrellas to give back to consumers.

Mr. Huang also emphasized that the good quality of shop assistants and shop assistants is one of the factors that can make a franchise store in Haining.