Five New Trends In Sports Brand New Stores

Immersive experience

Outdoor and functional retailers continue to develop innovative ways to enable customers to imagine how to use the goods they are browsing.

In the Munich store of Globetrotter Ausrstung, a German outdoor retailer, shoppers can try waterproof clothing in the rain test box, canoe in indoor lakes, and try to equip them in the high altitude cold room simulating the Arctic expedition climate.

Similarly, shoppers were invited to interact with the environment at Hudson Trail Outfitter's latest Arlington store in Virginia, including floor to ceiling climbing walls, shoe mounted test hills and 25 feet of trees.

Last year, the sportswear brand Under Armour launched a multi sensory flagship store in Shanghai.

When customers enter the shop, they need to go through a lighted hall to the theatre room, where the 270 degree panoramic film lets visitors immerse themselves in it.

The film tells the story of Under Armour through its recent innovations in outstanding athletes and sports product design.

Customers are invited to enter the retail space.

Digital integration

Now online shoppers are accustomed to controlling their own shopping methods and shopping online anytime and anywhere.

In order to maintain competitive advantage, retailers increasingly integrate digital elements into shops, thus combining the advantages of physical touch and feeling with the efficiency of the Internet.

The renovated Adidas Beijing flagship store Home Court is equipped with a touchscreen to enable customers to design products, read recommended information, and locate or scan products in person.

A shopper generates a stereoscopic image that can look at the goods carefully, create value, and create an interactive brand experience while understanding the functionality.

A shop with flexible design enables retailers to constantly update their shopping experience, and easily display new products or conform to the new trend of customer behavior.

The new Johannesburg PUMA Select store displays a simple and flexible design, highlighting its luxury series.

The industrial designer Wilson brothers and consulting company Brinkworth have collaborated to design a modular indoor space to achieve rapid and convenient installation, adjustment and demolition.

It uses traditional hook system, combined with modern technology, and uses neutral colored wood to foil products.

Several sportswear retailers use the guerrilla store mode skillfully to interact with customers in a novel way while selling products.

The North Face, an outdoor adventure brand, recently opened a guerrilla store in Seoul.

As the floor slowly shrinks, shoppers are forced to climb the wall with climbing hands without knowing it.

This gives the guerrilla concept store new ideas and creates a realistic adventure experience in the store: This gimmick is popular, shoppers climb over 5 million of the wall's video hits.

With the continuous development of online retailing, sportswear retailers are investing in various service options to make shops the preferred destination, not just for sale.

They focus on providing professional advice and interactive mode that can not be online.

Sport Chalet, a US retailer, upgraded its service to a new level. Last year, it opened the next generation concept store in downtown Losangeles.

The "expert center" placed in front of the store invites customers to interact.

Experts provide information ranging from basic diving skills to the best running routes in Losangeles.

Reebok's most New London FitHub Store aims at promoting fitness and community spirit and offering free teaching in shops.

Product expertise is the key: employees have the background and qualifications of the fitness industry, some are personal trainers, some are dance coaches, nutritionists or sports scientists.