Han Du Yi House Has Eaten 4 Brands After The Spring Festival.

On December 11th, a few days ago, Zhao Yingguang, a Korean CEO, revealed in micro-blog that the Korean group will buy 4 brands.

Zhao Yingguang said that 4 brands have been basically talked about, and these brands will be merged into Han Du group after the Spring Festival in 2015. However, due to the process and procedure of merger and acquisition, the names of these four brands can not be disclosed for the time being.

"These four brands have different market positioning, and the brand's tonality and product quality are very good." Zhao Yingguang showed the demand for M & A brands. "These brands all highly recognize the group mode and multi brand cluster of Han Du group."

Zhao Yingguang once said that a big trend of the brand is more and more subdivision, and the brand is becoming more and more subdivided, so the market becomes more and more saturated. The harder it is to stand out in the market, the higher the cost. "Internet market, there is no super brand, which is against the laws of the Internet, the natural characteristics of the Internet is market segmentation."

Zhao Yingguang believes that the super brand in the Internet market is invisible, like Procter & Gamble, is a super brand, but a lot of subdivision brands are aggregated. So in the future, the Korean brand will build a super brand by creating many brands.

It is reported that there are already 20 sub brands of the Korean clothing house group, which have been bought before. Zhao Yingguang bluntly said that next year the group will expand to 30 brands.

Previously, Zhao Ying Guang At the ninth annual online retail conference, I have expressed my views on China's clothing industry, and pointed out that offline brands take the city as the benchmark unit to achieve crowd coverage, while online subdivision is the benchmark unit to achieve crowd coverage, which is essentially different.

"One or several lines." brand A large number of stores to achieve. Target customers The coverage is to continuously improve the level of fine operation under this mode, which is called channel. Several or dozens of brands on the Internet can achieve the coverage of target customers through a limited number of platforms, while constantly improving the level of fine operation under this mode, which is called "the product is king."

Regarding the multi brand strategy, Zhao Yingguang believed that the Korean clothing owner's brand scale, the subsidiary brand makes money, one makes a profit. "The first year probably lost 10%, second years flat, third years began to make profits, so every three years we will cultivate an intermediate brand, which is called" old and small, small, rely on old brands to make money, earn money to raise small brands. "

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In early November, Guang Bai announced that Alibaba group would formally launch its electronic membership card - "Guang Bao Bao" and mobile payment applications, and carry out strategic exploration of O2O mode. Cooperation makes full use of the strong resources of both sides, innovatively opens up traffic, enables members to get through and pay to get through, and ultimately achieves a large convergence of sales, membership and data.

Guang Bai said that the Internet giant Alibaba group has abundant online traffic and mature network management mode, while Guang Bai department store also has many years of brand reputation and huge consumer groups. Cooperation between the two sides will bring greater synergy effect and achieve resource sharing.

Guang Bai believes that the future business needs to build online and offline integration system, open up membership, payment and commodity system, and drive customer relationship management with big data to achieve sales. This is the first time that we have worked together with Ali to finalize the strategic cooperation of O 2O, so as to realize the complementarity of the commercial system efficiently, through joint planning and joint efforts to create more than four large-scale joint activities, and explore new Guangdong retail vane.

The implementation of the O2O strategy focuses on payment and membership. By introducing Alipay application to increase the popular payment method to cater for the younger generation's demand for fresh taste, the whole payment process is smoother and convenient. Through membership data, the members can be quickly and efficiently expanded. Through the issuance of coupons, the online traffic will be drained to increase the volume of offline stores.

Speaking of the future development plan, Huang Yongzhi revealed that Guang Bai will develop in two ways: one is to create shopping centers, the other is defined as "complex", the other is to promote regional living centers, and to add other elements to the supermarket as the core. Two Liwan store will first test the water district living hall.

Huang Yongzhi said that the shopping center of department stores is the integration of department stores and shopping centers. The area of "community life shop" is around 1000. He said that the community life shop is the focus of all businesses in the future. It involves the current "last mile" problem. For example, consumers want to buy a store. They can place orders in the community store, help them with distribution, and do not need to go to a far away head office.