Ali Amazon Open Black Five Mode

"Black Friday" means the beginning of the end of the US shopping season. Thanksgiving Day falls on the fourth Thursday of November. The second day after that, US retailers start discounts to sprint the year-end holiday shopping season until Christmas and new year's day. A lot of Hai Tao people will go shopping at this carnival.

　　 Business opportunity

　　 Amazon Ali scrambled for "black five"

Amazon China has announced that it will hold the first "overseas shopping festival" in the traditional American shopping season "black Friday", that is, 28 days and 29 days, two days. At that time, Amazon China will provide domestic consumers with a discount of up to seventy percent off and 35 thousand products from more than 100 international brands. In addition, during the "double eleven" trial run, the "Amazon sea outsourcing" store will also be launched on the 28 th.

Niu Yinghua, vice president of Amazon China, said: "we will open the whole black Friday mode at 9:00 am, 28. We have the same time, quality and price, so that consumers can enjoy these preferences. The price of the selected products is even lower to half off on the basis of American prices. "

Meanwhile, Alibaba This year, we began to test the black Friday shopping season. Alipay's Alibaba recently announced that it will launch "overseas direct purchase" service. During the "black Friday" shopping season, Alipay will join hands with the four major department stores in the United States, as well as some clothing brands, to achieve a one-stop service from payment to logistics.

It is reported that during the "black Friday" period, Alipay will also join the four major department stores in the United States, and distribute 400 thousand red packets to customers in the total amount of 60 million yuan.

　　 Strategy

"Black five" how to "fool" Hai Tao

Hai Tao is a cross-border online shopping trend that has springing up in recent years. However, because most foreign shopping websites do not support Renminbi payment, and there is no direct mail service in China, they need complicated procedures such as international forwarding and international credit card payment. But Amazon's "offshore outsourcing" and Alipay's "overseas direct purchase" have made this process very simple.

Chinese consumers will place orders at the Amazon offshore outsourcing store, which will synchronize orders at Amazon's US operations center, sending goods directly from Amazon's US operations center. The mature multinational distribution system realizes the scheduled delivery of the cabin, and realizes the paperless rapid clearance. It can complete customs clearance in an average of a few seconds. The seamless distribution of multinational distribution and Amazon China distribution team enables overseas goods to be delivered to consumers in an average of about 2 weeks and the fastest 3 working days.

Payment of the shopping process of Baoxin's "overseas direct purchase" is simpler, and users "Hai Tao" do not need to register accounts, nor do they need to look around for international transshipment. When you pick up a good product, you can wait for the "three trophies" of Alipay's overseas purchase by simply selecting the payment from the overseas direct purchase of Alipay, and then carrying out the simplest shopping steps of "Alipay account login", "filling in the domestic receiving address" and "confirming payment". Compared with the previous logistics cycle last month, now only more than 10 days of seafood can be delivered to the door.

　　 Tips

Direct mail is more expensive but reliable.

What needs to be emphasized here is that although the two giants can do "direct mail" without transshipment, they must charge a certain amount of freight. According to Alipay, its freight charges are calculated according to domestic express and international express, and the specific cost is also referred to as weight and volume. Amazon also charges the corresponding freight. However, there is a reflection of the sea group. Direct mail China is more convenient and reliable, but the freight rate is relatively high.

In addition, it should be noted that at present, if the "direct mail" is chosen, they will choose to take the initiative to declare the customs. Alipay official said that the "overseas direct purchase" will automatically calculate tariffs and freight charges according to the commodity category when the commodities are settled.

According to the introduction, the rate of import duty for personal belongings is calculated by the import tariff rate = duty paid price * import tariff rate, and the tariff rates of different categories of commodities are different.