Upgrading Sports Brand Value To Escort Health Campaign

With China's entry into the WTO and the successful hosting of major sporting events in China, sports industry has gradually become a new focus of China's economic development. The scale of China's sporting goods industry has been expanding. According to the data released by the State General Administration of sports, the added value of sports goods industry (sports wear, sports shoes and sports equipment and related sporting goods) increased year by year in China in the past 2006-2012 years, increasing to 193 billion 600 million yuan in 2012, and gradually rising in the national economy. However, influenced by factors such as high inventory, rising cost and declining net profit, the growth rate of the industry will gradually slow down. Clearing up excessive inventory will become the most important operation strategy for the sporting goods industry in recent years.

We know that e-commerce is the most convenient and effective way to popularize products in the twenty-first Century. Especially for enterprises with first-class quality and service, their brand value can be reflected to the greatest extent, and the brand effect can be maximized. The brand value of China's sporting goods industry is rising gradually, which will play a great role in promoting the Internet market for famous brand enterprises. Therefore, the online shopping centers of the famous sports goods brands have been on the line, which has achieved the better results than expected. As the most authoritative company in China, Molten sports equipment (Sihong) Co., Ltd. is also optimistic about this new marketing method. It is expected that through the network marketing mode, the quality sewing products of football and volleyball will be promoted to a wider market. Common people Sports activities bring excellent experience.

With the development of e-commerce in scale and spanaction volume, online sales have become an important channel for every brand to be ignored. Ms. Wang Jianyue, an expert on sporting goods industry in China, said that online marketing of sporting goods can expand the brand influence of the whole product, but we should establish the reputation of the brand with good product quality. At present, all kinds of brands are sold on the market and in the major shopping centers, but authorized by brands. Shop owner However, the quantity is very small, although on the one hand, it helps to expand market share and enhance brand awareness, but if unauthorized stores sell products such as inferior products and counterfeit products to customers, such as product quality, the brand will inevitably suffer a lot of negative effects.

Therefore, in the twenty-first Century, when the Internet e-business became popular, the sporting goods brand had decided to expand the market through the means of online marketing. We must take the brand as the priority, create an official shopping mall, and provide an opportunity for counterfeit and Shanzhai products to ensure the brand value. We also hope that in this era of "national fitness", people will be able to exercise more efficiently and more efficiently under the escort of better sports products. Healthy 。