Fashion Life Of Fashion Fabrics

On the first day of the exhibition in the jacquard area of China International fabric exhibition, the exhibition hall of Zhejiang Hui Ming company is full of traffic.

Merchants seem to have forgotten whether they are talking about business or enjoying art.

General manager of Huili Ming Jacquard Weaving Co., Ltd., Zhejiang, gave a detailed account of huaiming's start, fortune and struggle process. This is a family like enterprise. Brothers and sisters are engaged in the research, development and operation of jacquard fabrics.

Qian Xiaomin saw the unique color and artistic expression of jacquard fabric color change, and predicted that the high value-added fabric will be reflected in fashion and fashion in the future. Jacquard technology will dominate the whole process.

The trend of fabrics will continue to lead the industry trend for a long time.

To enable enterprises to break through innovation in technology and manufacturing technology, Hui Ming and Zhejiang Sci-Tech University jointly work together to develop cooperative technology for jacquard weaving technology, and become a national jacquard weaving technology research and development base and doctoral research and practice base.

Due to its dedication to jacquard weaving and its persistence in quality, Hui Ming has become a top tier fabric brand strategic cooperation supplier of Armani, Chanel, BOSS, Antel, mango, Chico, Haines Morris, SA La, YOUNGOR and so on. It has been appraised as the top of the "four jacquard" by China Textile City and has become the largest jacquard fabric manufacturer in China.

In 2010, Hui Ming vigorously entered the seamless wall covering industry, and developed the world's first single silk weaving wallcovering technology. At the same time, it launched the first high-end personalized customization service in the industry, sounding the official bugle call for home soft clothing industry.

Hui Ming seamless jacquard wall cloth adopts high precision, high density, multi warp and multi weft technology, and integrates multi-layer hollow relief relief technology and nano materials. The quality of production is compact and soft. The flower type is round and full, giving people boundless intimacy and comfort at home. At the same time, through anti-static technology, anti mold and anti pollution treatment technology, fire retardant treatment, the Hui Ming seamless jacquard wall cloth is made into a fashionable, healthy and environmentally-friendly art home brand.

At the exhibition site, the reporter saw Hui Ming's large jacquard design software imported from Germany and the large jacquard design software imported from Germany, and reproduced the famous masterpieces such as "eight steed pictures", "Lanting preface" and "peach orchard Wonderland". Each single flower product interweaves up to 1 billion 300 million ~15 billion. If the interlacing point is regarded as a pixel, it is a high-definition photo with more than a billion pixels. Its weaving difficulty can be imagined. Hui Ming technology has realized the possibility of perfectly displaying the eastern and Western classical works of art on the wall cloth, and makes the unique flower series wall covering products more ornamental and artistic value.

Ma Shuang: Barry fabric "

Ma Shuang, the new head of the Barry company, the post-80s beauty entrepreneur and the fabric fashion are new in fashion. At the China International fabric exhibition, they opened their eyes and opened the new journey of Barry fabric with the background of studying abroad.

Barry fabrics, founded two years ago, toddlers, is a rising star. But because of its thick foundation, high starting point and internationalization, it has attracted many businessmen since its appearance.

In the exhibition hall, the Barry fabric is arranged by appointment, and the front door of the booth is a city.

On the 4 day exhibition, the high-end fashion jacquard fabric displayed by the company has won more than 500 domestic and foreign customers' order samples, more than 300 enterprises have been sampling, and more than 1000 business cards have been pouring in.

Mentioning Barry's fabric is not very familiar in the industry, but if you mention BABEI group, it is famous in the industry. It is a high-end manufacturer of Chinese ties and even world ties. Barry is the brand of BABEI group.

And another component of BABEI group, home textile fabric, has been widely known in the industry, becoming the leader of silk home textiles.

"Tie industry is experiencing the growth of" ceiling "as lifestyle changes, Ma said." successful pformation of high-end jacquard fabrics may provide blueprint samples for the pformation and upgrading of Zhejiang Shengzhou tie industry. "

Although Barry's fabric is a successor, its growth rate is very fast. At present, the company has established business contacts with famous brands such as Mars Phil, Cox, Shanghai, Martha, SEC, AMASS, ZARA and etc., and has cooperated with many new designers in China, such as Bu Kewen and Liu Qingyang.

Ma Sai believes that this benefit from strong technical backing is to cooperate with Italy factory, which is a convenient channel for Barry to get out of the sea and get fashionable information.

At present, the Barry Italy factory has worked with many top European design studios to deliver the most high-end technology to Barry quickly and conveniently.

Because of the design strength and understanding of fashion trends of fabrics and accessories, when Barry brought nearly 100 products to the Expo, the industry marvelled at the fact that China could also make such high-end fashion jacquard fabrics.

The editor in chief of View, the famous fashion magazine, praised the Barry products and encouraged them to take part in the international fashion vane, the French PV fabric exhibition.

"Once we had the honor of tie ties to the earth, now we have talent team and cooperation resources in the traditional tie industry foundation and late marketing.

It is this strong foundation of strength that can win the recognition of the market and the favor of consumers.

"We are expanding our domestic market share and making the new advantages based on the tie industry become the navigator of the fashionable jacquard fabric market," Ma said.

Shuang Li, a leader in China's silk neckties, has seen the figure of double spin jacquard fabric at the China International fabric exhibition.

Ties are almost exclusively male.

It is the advantage of double interest to grasp the body and spirit of men.

This turn, double aim is aimed at men's jacquard fabric.

"As a latecomer, we are explorers in the field of men's jacquard fabrics."

Feng Wenying, general manager of Shengzhou Shuang Li Silk Jacquard Weaving Co., Ltd. said in a modest manner, "the ever-changing jacquard fabric has always seemed to be the woman's favorite, but the modern city men's clothes are beginning to" flower ".

This potential market demand will probably become the mainstream in the next few years. "Double profit" is anticipation of this market opportunity to pform the enterprise into a jacquard fabric for men.

This exhibition is the second appearance of double profit, and it ushered in a number of leading brands of Chinese men's wear.

A brand leader said on the spot: "double profit fabric design style is what we have been struggling for. We have run more than ten pavilions, only to find the double profit booth.

Men's Jacquard, especially silk jacquard, is a much narrower area with a bright future but also a lot of risks.

Feng Wenying told the China Textile News Agency: "silk jacquard fabric has many varieties and complex manufacturing processes.

Warp and weft yarns are interwoven into different patterns. They are high density, high density, twisting, concave and convex, woven with flowers, soft texture, fine and smooth texture, and good gloss.

The pattern of jacquard fabric is large and exquisite, with clear color, strong three-dimensional sense, unique design style, soft handle and bright luster.

Feng Wenying firmly believes that jacquard fabric is the hot point of fashion. In the future, there will be more jacquard fashion in the men's clothing market.

Feng Wenying is full of anticipation for men's jacquard fabrics. She thinks that the market of this industry is huge, and it can completely integrate a cost-effective jacquard personality customization platform to meet the personalized consumption needs of people living in clothing and housing.

To this end, she put forward the "double interest fashion" personalized customization strategy: the use of double profit in jacquard field years of B2B and D2B experience accumulation, through the Internet and big data way, provide free design, realize small batch, multi variety, personalized production mode, so as to truly start from the raw material customization, breaking through the original only size of the shallow level customization.

Feng Wenying hoped that the double jacquard became the brand of personalized custom fabrics, serving many personality designers, so that their design talents could be further realized.

Lu Jianping: weaving fashions with care

At the jacquard area of China International fabric exhibition, Tianyi textile booth has thousands of new fabrics.

"A lot of merchants who come to China will eventually stop at Tianyi textile exhibition booth after they pick up thousands of choices."

Lu Jianping's tone reveals candor and confidence.

Tianyi, an extremely rich name, surges to be the first indomitable spirit in the fabric industry. In the lower right-hand corner of his business card, a line of inconspicuous words reveals the business philosophy of Tianyi company.

"Tianyi textile is leading the garment industry with the development speed of 5~6 per day."

Lu Jianping said, "many exhibitions worry that competitors will come to plagiarism, plagiarism and counterfeit fabric patterns. We do not have this concern. If the speed of innovation is much higher than the speed of imitation, imitation is always lagging behind. Following you lead will eventually result in heart failure, because he does not have the strength and originality."

In addition to the leading business philosophy, the leading technology and equipment also made Lu Jianping proud.

At present, the company has more than 300 state-of-the-art electronic jacquard looms, dobby looms and rapier looms, with an annual output of more than 300 million meters. Many jacquard equipments are imported from Germany, Switzerland and other countries. Quality hardware guarantees the quality of Tianyi textile production.

In terms of product classification, Tianyi textile mainly produces three kinds of fabrics: Jacquard fashion fabrics, which are mainly used in medium and high grade fashion, famous brands at home and abroad, brocade forging, home textile fabrics, special craft fabrics, such as kimono, Spanish royal clothing, Chinese traditional Dragon Robe, etc.

In the research and development of flower pattern, Tianyi asked every effort to do classic.

Lu Jianping put out a fabric told reporters: "this fabric merchants have been following for more than 20 years, still sell well.

Change is popular, classic is eternal. "

The importance of design is the lifeblood of Tianyi textile.

Today, Tianyi company has established a strong R & D team.

The company has developed more than 3000 new products, including brocade, polyester, T/C, T/R, all viscose, polyester wool, gold and silver wire, ketone ammonia fiber, Shenil, acrylic, spandex, nylon, silk and other raw materials combination, single layer, multi-layer, positioning, weft bomb, and other special products. Tianyi textile strives to become the most complete and fastest growing jacquard fabric company in China.