How Many Chinese Brands Can A APEC Fire Up?

The APEC conference in Beijing has just come to an end. There are elements such as standing collar, pair of cardigan, shoulder sleeve and other elements, which are the leaders of APEC.

Clothing "new suits" quickly became popular in online stores.

A APEC, how many Chinese brands have been fired?

The "hero" pens signed by the leaders, the various designated service providers to the APEC necessities of life, and the "APEC blue" related to the national face, are small to businesses and big to the state. In 2014, the APEC Beijing conference brought the Asia Pacific Cooperation into a new round of "China time".

How do these brands go to APEC? What are the stories behind these products? These questions also reveal the other side of APEC: APEC's brand war.

"The business community is the active promoter of APEC cooperation and the biggest beneficiary."

In the view of Ning Gaoning, chairman of the APEC Business Advisory Council, it is very meaningful for Chinese enterprises to participate in APEC.

This year, the APEC leaders' fashion design scheme was launched in late December 2013. 71 enterprises, 259 designers and 18 universities received the invitation letter from the organizer.

Between February 2014 and September, 35 samples of 455 designs were selected for further design.

After fierce competition, Wujiang's top silk has emerged from more than 500 competitors and is responsible for providing core fabrics.

In order to give designers full choice, Wu Jianhua took his production team nearly 20 pieces of each fabric, only a the Imperial Palace red, and prepared 50 color samples.

In order to suit the clothing requirements of early winter, they added wool to the material of song brocade, which is both warm and crisp.

"So many national leaders make models for our clothing. This is the support for our industry, the promotion of silk culture, and the opportunity for the development of Chinese silk."

In Wu Jianhua's view, the next step is very clear.

First, expand production capacity rapidly; second, enhance team R & D strength.

The company's existing fabric research and development strength is excellent in the industry, but it is not enough. We have just recruited France and Italy for decades of experience in fabric research and development experts, the team has begun to cooperate; third, speed up the pace of brand expansion.

We are ready to list on the new third board next year, and investors will come in next.

We can develop rapidly. In the next two or three years, we need to gradually develop strategic layout of domestic and foreign high-end markets.

At present, the operation of the British branch is good. From the feedback point of view, the classic song brocade pattern is very popular among the Germans, and the product design of the United Kingdom and France is trying to improve.

"Last month, when we went out to investigate, we also discussed the possibility of the next step into the old Buddha industry through the trade associations. The sales managers of the Department of Lafayette department store, in fact, they welcomed the presence of our Chinese brand very much. We are also preparing for the cooperation.

My dream is to build the best independent brand in China.

Wu Jianguang told reporters that in terms of Song Jin's technology, he is very much looking forward to welcoming people from Suzhou's local industry. "Song Jin is the wealth of Suzhou, and we hope that Suzhou's enterprises will make the industry bigger and stronger.

But the regulation of the industry is also very important. At present, the production capacity of song brook is not high, and we hope to set up the Song Jin Alliance. Now the market value of song brocade is beginning to break out, but I am afraid that because of the problem of intellectual property protection, it will be harmful to traditional culture if we rush to make such a good song brocade overflow.

China is still in the middle and low end of the global value chain. China's industry must strive for the high-end development of the global value chain.

The high-end part of the global value chain "sales and marketing" and "R & D innovation" have always been the direction of Wu Jianguang's efforts. "Our Song Jin should be the most high-end luxury product."

Wu Jianguang told reporters that he was preparing to run a song and fashion custom show in foreign countries next year.

APEC is not only a businessman but also a national leader.

There is an interesting detail in the APEC report: Russian President Putin presented a Russian smartphone Yota Phone2 to Chinese President Xi Jinping, which sparked heated debate.

Putin went to battle in person, and Mr. Xi certainly could not "show weakness". He picked up his cell phone and asked, "what cooperation do we have in this respect?" Putin had to say, "there will be."

Revival of song brocade

The traditional design of "new suit" and the fabric of song brocade are not only a product marketing, but also a marketing of Chinese traditional culture.

On the evening of November 10th, the APEC leaders welcomed the banquet at the "Water Cube" of the National Aquatics Center of Beijing in 2014. The leaders and spouses of the participants took the family photo in Song brocade "new suit".

The Chinese clothing that shows the new image of the Chinese people is called "Zhong". Its soul is "ritual" and its shape is "new". These three are called "special Chinese clothes".

It not only integrated Chinese traditional culture, but also innovated style design, elegant and generous. It fully demonstrates the "great nation's spirit".

On the surface,

Just a dress, in fact, it contains rich meaning.

It not only expresses the welcome of "having friends from afar", but also is a marketing way to publicize Chinese culture and promote "made in China".

With culture as a marketing carrier, "made in China" is more likely to attract worldwide attention.