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In The Morning, Children'S Shoes Brand System Engineering Goes Into The "3 Mode".

2014/11/17 22:24:00 22

Children'S ShoesBrandFashion

Advertisements, all over the world, are known as advertisements.

brand

Implanted in the "1 mode".

But the effect of this marketing method is limited, because in many cases, the brand just displays the "surface" of the brand to the people who do not need it.

And the "2 mode" of marketing implants is a big upgrade. A few years ago, in movie or TV, the brand "casual" was called the background or props.

People who need to know will actively look for these brands and make the brand more conscious and strengthened.

In fact, brand implanting is a systematic project, and not cost can maximize the function.

Compared to the 1 and 2 implantation modes, the 3 mode is more intelligent and effective.

Moreover, this kind of advertising marketing is not a cold indoctrination, but an affinity "brainwashing".

In fact, the reason for business operation is also the same as brand implants. In order to achieve the best cooperation and effect, we need to get involved in the project design and understand the train of thought in advance, and things will get twice the result with half the effort.

Today, brand marketing is diversified.

fashion

It is becoming a new trend for many brand enterprises to put their brands into TV dramas or movies.

The 100 story children's sitcom named "trusteeship class", which is sponsored by the famous brand of children's shoes in the morning "MORNING", is a great case.

In the morning, there is a strategic partnership with the story of trusteeship class, on the one hand, it is "voicing" for children groups, and on the other hand, it is a new attempt for brand promotion.

In terms of the crowd, the target customers of the children's shoes in the morning are very consistent with the main audiences of the story of the trusteeship class, which lock the young parents and the children group of 0-13 years old, and can carry out the marketing very well.

At the same time, in the morning

Children's shoes

The brand also makes the theme song "children's shoes" for the story of the trusteeship class. When the audiences are watching the wonderful stories, they will enjoy the music of melody and fluently. Then, the upsurge of learning to sing "Divine Comedy" will be lifted, and the brand promotion will be further upgraded.

The "3 model" has a more accurate marketing approach.

In the TV series, the brand of children's shoes in the morning not only provides children with star style, excellent workmanship, comfortable children's shoes and accessories, but also presents their terminal stores, brand ideas and other information in this drama series, and displays them in an all-round way to a large extent, increasing the awareness and influence of consumer groups on brands.

The perfect marketing conjunction point, with the brand to follow the plot to integrate into the development, the children's shoes in the morning will definitely benefit from the "story of Tuban Guan" to harvest a good brand image and reputation, and will even create considerable profits for the market operators.

The play will continue to play in CCTV children's channel, China education platform, provincial and municipal children's channel, satellite cartoon channel, major video websites and so on. In the morning, the brand benchmarking of cross-border cooperation will be set up again.


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