Lifestyle Marketing In Clothing Marketing Planning

Throughout the Chinese clothing market, there are one or more classic or frontier marketing modes in every inflection point of China's clothing marketing environment, which affects the Chinese clothing marketing process, whether they become pioneers because of their success or become martyrs because of their sacrifice.

All of them have entered the history of marketing with their outstanding contributions to China's clothing marketing, from "shortage economy" to "commodity surplus", from winning to systematic planning, from marketing heroes to organizational behavior, from production driven to consumer oriented, from department stores to super terminals, from advertising bombing to integrated communication, from price war to differential competition, from CI design to enterprise culture establishment, China's clothing marketing develops rapidly.

Nowadays, the frequency of consumer lifestyles is changing faster and faster. How can fashion marketing as a fashion product innovate in the new environment, keep pace with the changes of consumers' lifestyles, or even take a step forward to achieve the purpose of creating popularity and leading consumption?

Lifestyle marketing refers to: through the understanding of the consumer's psychological values, consumer behavior, audio-visual contact, and other lifestyle, enterprises conduct targeted marketing planning, so that a group of homogeneous consumers who have the same time and money have a sense of empathy and integration, and get consumers' spontaneous identification, and create a marketing method that really moves consumers and meets their lifestyle requirements.

Lifestyle marketing has subverted the traditional marketing concept, and it has returned to the most original starting point and purpose of marketing concept.

A new marketing theory that focuses observation on "people" and "people first".

The traditional concept of marketing is to see business opportunities first, then to make products, and to wait for customers to come to the door. This way obviously can not get the opportunity, but just like a swarm of people, but it will soon turn consumers' curiosity and

Dispel.

The modern marketing concept is to see where the potential consumer groups are, and then package products for their needs to create business opportunities. This is not only to cater to the tastes of consumers, but also to cultivate consumers' tastes and create popularity.

Take a purchase

For example, Zhang three saw television one day and saw a new concept of life (minimalism). At this point he did not understand the meaning of this word or concept, so he understood it very much, so he had a preliminary or vague feeling (life should be very simple). At this stage, he had this concept in his mind and had a certain understanding. Later, he saw such a concept in outdoor advertisements in the street and in newspapers or magazine advertisements, so he had an intensified concept of this way of life.

At the same time, he found that the way of life before him was really not what he wanted, nor what he should have lived, so he began to think about the concept of life. But at this stage, he still did not understand the benefits of this way of life, and one day he saw it.

In the past, he looked at it and found that it was a promotional activity related to his subconscious lifestyle. So he stopped and listened to the introduction of the salesperson, and after buying the product of the product, he thought that he had been living this way of life. Finally, in the process of using this brand or clothing product, he had occupied a very important position because of the shock wave of marketing and advertising, so he lived in accordance with this way of life and thoroughly lived this life.

On the contrary, from the point of view of clothing merchants, the activities of scheming and promoting sales are not imaginary, but through marketing research on the lifestyle of Zhang San's consumption groups, and planning marketing activities from the perspective of their lifestyle.