Yu Fenghui: Ali Has Three Hidden Secrets In The Beautiful Season.

After the listing of Alibaba, the market is expecting its first earnings report.

This is not only related to investor confidence in Ali, but also to the future trend of Ali in the capital market.

Ali failed to meet expectations, and handed in a beautiful three quarterly report.

In addition to its third quarter net profit slightly lower than analysts' expectations, other major financial indicators were higher than expected.

Driven by this, Ali shares rose sharply to 4.19% to 106.07 U.S. dollars, a record high.

Since listing, Ali shares have risen 45%.

The characteristics of Ali's three quarterly bulletin are very striking.

Platform business continues to grow significantly.

The paction volume from Taobao platform was 379 billion 832 million yuan, an increase of 38.2% over the same period last year, and the turnover from Tmall platform was 175 billion 834 million yuan, an increase of 77.8% over the same period last year.

Over the past few years, Ali platform business has been growing at a rate of over 30%, reflecting the vigorous development of the new Internet economy with the core of e-commerce.

Online shopping and other e-business new formats can remain so many years of development trend is very rare.

On the platform business, the GMV (platform total paction volume) of Ali's China retail platform reached 555 billion 666 million yuan in the three quarter, an increase of 48.7% over the same period last year.

This reflects that the consumers of Ali platform have a strong business desire, and Ali platform can plate business needs into buying behavior. It also shows that Chinese consumers still have deep potential to be explored.

To tap this consumption potential is urgently needed to cope with the downward pressure on China's economy.

It is also the executive meeting of the State Council that makes e-commerce such as online shopping as the leading cause of the six measures to start consumption.

The most promising mobile terminal business is growing rapidly.

I always believe that whoever grasped the mobile Internet will seize the future of economic wealth.

In the third quarter, Alibaba's retail platform in China reached 199 billion 54 million yuan from the mobile terminal, up 263% from the same period last year.

Mobile terminal GMV accounted for 35.8% of the total paction volume, which increased by 21 percentage points over the same period in 2013, an increase of 3 percentage points over the second quarter of 2014.

Ali firmly grasped the mobile internet terminal and seized the most potential business development direction and profit growth point.

This must be from China and even

The general trend, especially the way and behavior of all business activities such as consumers, is to be grasped.

Ali has grasped the development trend of mobile Internet.

In the third quarter of 2014, Ali's revenue from mobile terminals reached 3 billion 719 million yuan, up 10 times over the same period last year.

The proportion of mobile terminal revenue increased from 3.8% in the same period in 2013 to 29.1% today.

Can all Internet companies take hold of them?

The development trend determines whether the company will grow in the future.

It is another highlight to increase the incentive and encouragement of internal staff and enhance internal cohesion and centripetal force.

Ali's three quarterly report also revealed the employee motivation plan that has attracted much attention.

In the 3 months before September 30th, Ali spent 3 billion 10 million yuan on staff motivation.

The cost accounted for 17.9% of Ali's total revenue during the quarter, up 248.4% from the same period last year.

This is not a short-lived act of Ali's one-time reward, but part of its long-term incentive plan.

Since 1999, Alibaba group has held more than 20% of its shares through stock options and incentives.

Three quarterly reports are only their own business segments, and their future growth is much larger.

The ant gold clothing group has been established. This most growing Internet financial sector will not be listed in the Alibaba group in the future.

Alibaba will have 33% of the shares of the ant gold clothing group, and the future profitability and growth of Ali can be imagined.

Ali, of course, is not without problems and crises.

Ali's biggest crisis and bruising is how to reduce or eradicate counterfeit and inferior products on Taobao, Tmall and other platforms.

This has been criticized by consumers and all sectors of society.

The author from the survey and the people around her, I feel vaguely the crisis of Taobao and Tmall online shopping business development.

In the three quarterly report of Alibaba, the volume of pactions from Taobao platform grew by 38.2% compared with the same period last year, and grew by 77.8% from Tmall platform.

Taobao is far slower than Tmall's growth rate, a slight decrease compared with the same period, because of the "fake" distress and impact.

This is not only a hidden danger of business development and customer churn, but also a hidden danger of legal disputes such as infringement.