A Good Businessman Is Not A Good Deal.

"Acting and doing business" has become.

The trend of running a clothing tide card is the sideline of many stars.

However, the star's aura in the performing arts may not be brought to the clothing field. Some of them are just "playing with tickets". Some of them are hard to manage but hard to collect.

What is more tested is that the fans economy is not an eternal currency counting machine. To win the star tide card, it needs to become a strength faction in the operation. It should not only have brand reputation and characteristics, but also find a way to manage it.

In the crowd

Sheenah, a variety show host, founded the "Huan type".

Her one vote star friend tried to promote in the program host, but no matter how hard Sheenah was promoting, "Huan type" still did not enter the mainstream.

Ranks.

Last year, after the cooperation with Lok bee network, Sheenah's "Huan type" was given new concept to become the Internet tidal wave card, and a hot sale was launched on the Internet.

However, after the upsurge, "Huan Xing" business returned to silence again.

If there is no relatively perfect management system, it is not easy for star tide brand to have a foothold in the market.

Star brand operation needs to be added to bring the star fame and brand goods together to the market.

"No man is good without thousands of days, and no flower is red at all." if the star rings fade, if the brand is not well managed, it will go down to the bottom and disappear.

Someone who helped a star manage a store broke the news that many stars were only titled brands, and did not participate in the actual operation to get part of the contract money and other benefits.

Some stars are only three points hot. After the idea of "cooling", the brand is shelved.

In fact, if you want to have your own business rules, you can also find a way to save money. In order to have brand and considerable income, a star who doesn't have much business experience will go to a friend to help.

Compared with Gao Dekang, founder of Bosideng and founder of Metersbonwe, Zhou Chengjian made a step by step in making the brand's time accumulation and the sweet and sour in its operation.

In a media interview, pop singer Zhou Bichang talked about her doing the brand "Begins". She did not consider the cost recovery, but took it as an interest rather than a lot of gains and losses.

But the partners at the side are very anxious after listening. After all, they still need to know whether they can make money in business.

Zhou Bichang let her brand management go to her partner. In her view, opening a shop is a process of enjoyment.

In the star brand, the "NPC" brand created by Li Chen and his friend Willber Pan came from their own businesses. The speed of making money in business is much slower than that of being an entertainer.

In an interview with the media about Li Chen's brand management, he revealed a lot of worries. Clothing is not a good conquered industry. If there are errors in the design and the market is wrong, it will lead to a large number of stocks.

Most of the independent brands have similar embarrassing experiences, that is, the scale of operation is limited, large factories can not match small orders production, and small factories are unable to fulfill orders in quality and quantity.

One of the leading experts in Taiwan's creative brand STAYREAL, Mr Liang Liang said, "there is no scientific inventory control in the first year of its brand management.

After that, he realized that clothing management is not only in the design, but also in the management of this class. It needs to optimize the brand products, internal integration and many other aspects.

Alien Huang, the Taiwan entertainer with the tide of "AES", is not very famous. Although the brand he founded is not large, he has a good reputation.

In an interview, Alien Huang said he did not want to buy the brand only fans, and hoped that the style of his design would make him feel bad if he did not listen to his songs and did not watch his own program.

Star Investment

It is not an easy business to succeed. Although it can endorse itself and rely on the fans economy to boost sales, it will find many problems such as market layout, store location, inventory, operating cost, management system, finance and so on.

If it is only nominal and playing tickets, the road to making money is bound not to go too far.

However, celebrities with huge social networks may be able to take a shortcut through trusted friends and helpers.