10Th Anniversary Turn Of Jin Yuan'S New Lufthansa MALL

From the opening up to three years in 2007, Jin Yuan's new Yansha MALL accelerated the introduction of preferential policies for over 400 merchants, lightened the business burden and nurtured a steady number of business groups.

After continuous replacement, the business survival rate increased by 30% at the end of 2007.

The volume of passenger traffic increased sharply, and the passenger flow increased by 80% at the beginning of the operation. The holiday increased by 150%.

The number of pactions increased by 52% compared with the beginning of the business, the passenger price increased by 42%, and the sales increased by 120%. The high occupancy rate of 95% and the 99.9% high rate of performance have always been maintained, which has been recognized by businesses and consumers.

After that, Jin Yuan's new Lufthansa MALL performance went all the way and developed rapidly.

In 2010, Jin Yuan's sales of new Lufthansa MALL exceeded 2 billion yuan, reaching 2 billion 350 million yuan, and the occupancy rate of shops was 97%.

In 2013, in the overall market downturn, Jin Yuan new Lufthansa MALL still achieved a contrarian boost, sales of new high, breaking 3 billion 200 million yuan, the rental rate of shops reached 100%.

In the electricity supplier and surrounding

This year's "eleven" golden week, Jin Yuan new Yansha MALL sales in the same period compared with the same period last year still increased by 19.1%, higher than the 120 key business service enterprises in Beijing increased 9.2% average level, the paction pen also increased 38.8%.

Among them, sales volume in October 1st was a record high.

In recent years, the shopping centers in Beijing have opened up, and commercial projects that rely on large community commercial real estate have become more and more bloomed.

"Over the past few years, the growth rate of commercial real estate is more than 30%.

Ten years have passed, the atmosphere of all the new shopping centres.

We are several times more advanced than we have been in operation for ten years. If we want to completely solve the relatively lagging situation of Jin Yuan's new Lufthansa MALL, we need to subvert it now. "

Jin Yuan, general manager of new Yansha MALL, said Wang Lihua.

Wang Lihua's goal is to rebuild an intelligent shopping center.

Last year, Jin Yuan, MALL, made three years of innovation goals, and set up a new mode of operation of intelligent shopping centers.

The full coverage of WiFi and the development of exclusive App have been completed.

This year, we will also complete the establishment of a "full channel marketing system", "the establishment of a new membership system" and the "WiFi speed raising project".

In addition, the two layer "central stage intelligent experience area" will also be completed this year.

Next year, all these on-line projects will be vigorously promoted and implemented.

Since full channel marketing was launched in a comprehensive way, it has achieved remarkable results.

Up to now, the number of fans of Jin Yuan's new Lufthansa MALL micro-blog has reached 580 thousand people, and App hits have exceeded 380 thousand people. The number of registered App electronic members is nearly 10000, and the number of fans of WeChat has exceeded 5000.

On the eve of "eleven", we introduced the largest indoor commercial interactive screen in China. Then, a series of interactive devices such as smart phone filling station, smart phone photo printer, LED electronic guide and member service machine will also be put on the two level "intelligent experience Plaza".

Next, Jin Yuan new Lufthansa MALL plans to provide undifferentiated member services in physical channels, Internet channels and mobile Internet channels, and build a big data system through the full channel member management platform, providing scientific basis for Jin Yuan's new MALL's precise marketing and business strategy adjustment.

Wang Lihua said that from the development of App to the deployment of electronic membership system in the new era, the establishment of intelligent Plaza and so on, it is all for the future to build a full channel to make full preparations.

"As long as we remain entrepreneurial and innovative, we are confident that we will face the challenges of the next ten years," she said.