Nantong: Transformation Of Home Textile Industry To Rebuild The Industrial Chain

With the "double eleven" approaching, our famous home textile company Luo Lai began to elaborate its Tmall flagship store.

According to "data cube" statistics, from 2012 to 2013, sales of "double eleven" online ranked first in the whole network.

Roley home textiles is the leading company of the domestic textile industry that pioneered the test of water business and success.

According to incomplete statistics from the Nantong banking regulatory sub Bureau, more than 750 home textile enterprises in the city have expanded their sales channels with the help of the electronic business platform, and 62 home textile enterprises above Designated Size have set up e-commerce marketing departments or sons.

Nearly 6000 shops have launched online pactions with the help of e-commerce networks, accounting for more than 20% of the total sales volume.

Supporting services gradually improve

Home textile industry is an important traditional pillar industry in our city. Tongzhou and Haimen's adjacent home textile market has become the largest home textile industry cluster in the country, with more than 2500 home textile enterprises and about 500000 employees.

In recent years, the textile industry of our city has been pforming to the electricity supplier, and the supporting services have been gradually established.

In 2004, the logistics park of the bridge was built and built the first logistics information platform in the province.

In 2011, gold rush era and joint training 2 e-commerce outsourcing hosting enterprises were set up to boost the development of home textile business.

In April 2012, Haimen bridge business association was established.

In June 2012, the micro spin e-commerce platform was launched.

In August 2013, China home textile e-commerce service center was set up in Chongchuan economic development zone.

In August of this year, the Nantong home textile e-commerce Industrial Park, which invested 120 million yuan, was completed and put into operation, and 11 home textile enterprises signed up.

Focusing on the upstream and downstream resources of the home textile industry and taking e-commerce as the core, the home textile industry in our city has formed a home textile industry chain, including the electricity supplier, the third party service provider, the distributor, the manufacturer and the warehousing and logistics service provider.

Our city

In the pformation of the electricity supplier on the road of every show, constantly innovate the operation mode.

Roley, Bao Nan, violet, Kasen, blue silk feather and other brand enterprises, with Tmall, Taobao, Jingdong, vip.com and other mature B2C or C2C platform, establish effective drainage and promotion mechanism, network access traffic is larger, is the mainstream mode of local electricity supplier.

Online sales of well-known home textile enterprises such as Mei Luo, Bao Mo and other offline home sales complement each other, and online sales account for about 15-30%.

The TV shopping channels such as "good shopping" in Jiangsu radio and television and "home shopping" in Anhui radio and television are mainly targeted at housewives and other people. In recent years, they have also been favored by many home textile enterprises.

Based on the momentum of rapid development of the electricity supplier, some home textile enterprises even completely discard the physical stores, acting as a purely electronic business role.

The famous brand Cayenne, Ninghao, and Niu brands in the China Textile City are self produced and are specially designed for wholesale business of Taobao and other electronic business platform shops.

There are also some enterprises that set up information platform on the Internet, display products and provide information, and then conduct online wholesale trading of products.

The good prospects for development of the electricity supplier have enabled banks to take heart and resolute support.

Nantong agricultural business bank and Bank of China issued a loan of 15 million 350 thousand yuan to the pure electric business enterprise, Jalam company, for its stock and advertising expenses.

Haimen agricultural and commercial bank issued a loan of 3 million yuan to Haimen Jie Da company to support the supply of 8 Tmall core stores.

Many banks are also actively supporting the innovation of the business enterprise mode.

Nantong Yi Kai Lian company is a one-stop warehousing supplier. The company spent nearly 2 million yuan to build its own network distribution platform, and in some universities in Nanjing, through the "Yi Kai Lian spark project", combined with university students' entrepreneurship business.

Minsheng Bank will grant 2 million yuan credit based on the prospect of the project.

Founded in June 2011, Nantong micro textile e-commerce company is a home textile business logistics platform providing logistics information technology services and e-commerce marketing solutions for home textile enterprises.

Tongzhou branch of CCB has issued a total of 60 million yuan of mortgage loans to the company.

The platform was launched in May 2012 and has entered more than 17000 domestic textile enterprises, of which more than 6000 are from Nantong.

At present, the credit balance of the domestic textile industry is about 18 billion yuan, which directly supports the sale of home textile business and the balance of loans for the sale of electricity suppliers to 2 billion 500 million yuan, and more than 1000 small and medium enterprises benefited from it.