China Merchants Bank Joined Jingdong To Open Up A New Era For Consignment Of Financial Products

Recently, China Merchants Bank and Jingdong

Cooperation launched a 32 day period, the expected annual yield of 5.8% of the bank financial products, the purchase threshold is 50 thousand yuan, and the maximum amount of a single purchase is 500 thousand yuan.

This financial product is called the China Merchants Bank RMB 546 RMB cash flow plan. The product is a guaranteed product, and the product risk level belongs to the lowest level in the regulatory category.

This is the first time that Internet giants have started selling bank financial products. After fund and insurance, banks have joined the ranks of Internet sales.

China Merchants Bank

Platform, opening up a new era of consignment of financial products

China Merchants Bank has always been willing to innovate in its personal financing business, constantly trying and changing the service mode and service concept.

From the "one card" era to the "golden sunflower" era, and then to the account management era, we can see that China Merchants Bank's personal financial service mode is constantly changing and innovating.

And this cooperation between Jingdong and China Merchants Bank also reflects this point.

The evolution of China Merchants Bank's personal financial service mode

This time, China Merchants Bank jointly launched online finance products with Jingdong finance, which has been sold out one day, and has been attracted by the majority of Internet users. This shows that the financial products have been recognized and welcomed by the majority of netizens. The main reasons are as follows:

First of all, this product is a guaranteed product. The product risk level belongs to the lowest level in the regulatory category. Compared with the Internet financial products, the safety of financial products is more recognized by Internet users, which is more attractive to Internet users.

Second, the expected annual yield of the product is 5.8%, and the income level is higher than that of other "baby" financial products.

Finally, this product is the first sale of bank financial products on the Internet platform. The brand new purchase method has attracted the attention of netizens investors, and the paction is convenient to meet the investment needs of Internet users.

China Merchants Bank and

The financial cooperation has opened up a new era of selling financial products.

Recently, the number of sales of bank financial products has shown a double declining trend, which has been ignored by investors.

First of all, the drawbacks of sales of financial products are still high, the investment threshold is high, the purchase and redemption procedures are more cumbersome and longer, so investors' enthusiasm for bank financial products is sharply reduced.

Second, the "baby" and other financial products have low investment threshold, convenient purchase and redemption, relatively stable yields, can meet the investment needs of Internet users, and are strongly touted by investors, resulting in a decline in the attractiveness of financial products.

Finally, with the reform of interest rate marketization, the interest rate advantage of bank financial products has been weakening. Under the impact of Internet Finance and securities market, the market of bank financial products will shrink continuously.

This shows that the future development of bank financing business is worrying.

The bank's cooperation with Jingdong finance has opened up new development paths for bank financial products.

Bank financing products, relying on their own advantages and taking advantage of the Internet platform, can not only promote the development of bank financial services, but also an innovation of Internet financial development mode.

Jingdong first consignment of bank financial products, online risk assessment highlights

In March 2014, Jingdong financial online banking wallet was formally launched, of which Jingdong small Treasuries as a new balance of financial products also launched in March 11th, marking Jingdong to build a comprehensive Internet financial ecosystem.

In July 1, 2014, Jingdong announced the launch of the crowd raising business and expanded Jingdong's financial sector again.

At this point, the five major business segments of Jingdong's financial structure are: supply chain finance, platform finance, consumer finance, online banking (payment system) and crowd raising business.

Jingdong layout Internet Finance

According to Ari analysis,

According to Jingdong's planning, the types of platform businesses will include fund business, insurance business, bank financing and so on.

The financial cooperation between China Merchants Bank and Jingdong launched bank financial products, indicating that Jingdong finance is expanding and enriching the scope of Internet financial business in accordance with the plan. Apart from that, the biggest highlight of this cooperation lies in the completion of online risk assessment.

According to the relevant regulations on the management of financial products sales of commercial banks, the risk tolerance of customers should be assessed at the bank outlets before buying the financial products for the first time.

In fact, the purpose of the regulatory requirements is to verify the identity of customers, assess the acceptability of customers' risks, and ensure the safety of customers' funds.

To meet regulatory requirements, China Merchants Bank and Jingdong finance have adopted the following measures:

First, we must strictly control the product risk level of online sales.

This product is a guaranteed product, and the risk level belongs to the lowest level in the regulatory category.

Second, accurately verify and confirm the identity of the customer, and ask the client to complete the online risk tolerance assessment.

In the capital, we should get in and out with the card to ensure that the purchaser and the certified person are in agreement, so as to achieve the purpose of face signing and meet the regulatory requirements.

Finally, data cross analysis is used to confirm the true identity of investors.

Using the form of Internet and the analysis of users' historical data, it can be more accurate than a single face check and risk assessment to determine a user's investment objectives and requirements, investment preferences and risk tolerance. Meanwhile, cross certification method also meets the regulatory requirements of investors' true identity confirmation.

With the advantage of platform, Jingdong will attract more financial institutions in the future, including funds, insurance and so on, and will launch more Internet financial products.

The development mode of "traditional finance + electric business" will become a new trend.