Cartire's Top Watch Brand Hits "Market Defense".

With the rapid changes of life, people's lives are becoming more and more miraculous. However, watches as a precision timer have brought surprises to people's wrist.

Market downturn Swiss watches The number of exports to China continued to weaken, so that in the past few years, the Swiss wristwatches, who had been singing all the way, began to think about how to keep the Chinese market. Cartire, as the brand of the top watch brand of the peak group, has recently launched a small complex function watch with people's price, hoping to get a share in the high-end watch market. Whether it is the same price in Hong Kong or the small complex function table of the people, the market battle for the top watch brand has started, and it is easy to see that price is the key to winning.

　 Cartier Wrist watch

At the second Asian advanced watch and clock Exhibition "watch and wonder", Cartire, which is the top Swiss watch brand, has launched a series of watches with low price and familiar with people.

Reporters at the exhibition show that these small complex function watches are very sophisticated in terms of design and technology, and have the basic functions of the wearer's daily needs. For example, day and night display, calendar, second time zone, stopwatch and other functions.

It is understood that compared with the complex functions of the table, the price of small complex functions has a market advantage, a belt small complex function watch priced at around 70 thousand yuan. Compared with hundreds of thousands of millions of dollars of complex function watches, it seems a lot more cost-effective.

In this regard, the clock enthusiast, Ms Ho said that before mentioning the mechanical watches of big brands, they felt that the price was out of reach. Although the concept of complex functions was not too many, the choice of tables was still mechanical. The small complex function watch satisfies the desire of the mid-range consumers for the big mechanical watches.

Statistics show that since 2012, China's wrist watch market has encountered Waterloo, and its performance has jumped from double-digit annual rise to double-digit decline. According to the "2014 China high end wrist watch report" recently released by the Institute of wealth research, the import of high-end watches in China has dropped by 89% and imports have plunged 88%, all back to nine years ago.

China market The weakening of the global watch market has been affected, and many brands have begun to seek a "free gold medal" to maintain growth in limited market space.

Beijing Business Daily reporters at the exhibition site learned that Cartire launched a small complex function watches mainly for the Chinese market, brand hope to be able to borrow cost-effective products, to the weak market injection of a strong heart.

Cartire's image style and heritage director is confident of the small complex function watch. It said the company is very optimistic about the market of the small complex function watch, and the Future Ltd will introduce more small complex function watches.

Mid-range watches become new favorites of the market

It is understood that since the first quarter of 2013, the Swiss watch industry's exports to China fell by 26% compared with the same period in 2012. The export volume rose slightly by 1.8% in the January of this year, and the Chinese market began to stabilize. In addition to the drop in imports and imports, the average price of China's high-end watches is also falling, the average price last year was 6398 dollars / block, down 7% compared with 2012.

Li Li, vice president of Longines watch China, believes that in recent years, the consumption of watches has become increasingly mature among Chinese consumers. Sales of high-end watches have begun to grow slowly, while mid-range watches have become the focus of sales. With the rapid development of China's economy, the number of middle class consumers has increased rapidly, and they have become the main force of consumer import watches.

In this regard, industry insiders say that no matter from the selling price or the domestic sales crowd, the watch brand wants to rekindle the enthusiasm of the Chinese wrist watch market, it must make an issue in terms of cost performance. And now that tourism is convenient, many consumers are buying watches through outbound travel. The outflow of luxury goods in China is very serious. The LVMH group's brand has been implementing the same price from the beginning of this year, hoping to keep mainland consumers buying watches at home.

The related data showed that the midrange wrist watch was strong in the two years, especially in the two price range of 14 thousand -1.6 million yuan and 22 thousand -2.4 million yuan.

According to industry analysis, the mentality of Chinese watch buyers is changing. The demand for high-end watches in the future will be reduced to a reasonable level, and the middle and low level watches will become the key to compete for the market. There is another point to note. The "80", "90" consumption potential and the three or four line cities' consumption capacity are rising significantly, supporting the growth of the middle end table.

　 Small complexity into future trends

In the first few years of the rapid development of China's watch market, complex functions, jewellery inlaid and precious metal materials are the concepts that many watch brands focus on. However, as the market continues to go down and consumers become more rational, cost performance and practical functions become the primary issue for more and more consumers to purchase wristwatches.

A salesperson from a shop in Hongkong told the Beijing Commercial Daily reporter that the trend of collecting and investing in the purchasing of ultra complex functions of consumers is more obvious, while ordinary consumers hope more to find basic functions and are suitable for watches worn on daily basis. The small complex function watch satisfies the needs of consumers in terms of price and function.

The head of a Swiss watch brand in China believes that the future small complex function watch will become the focus of the watch area, especially in the field of women's watches. Because, compared with the women's wrist watch market that only cares about decoration, the functionality is getting more and more important. However, compared with men, women's demand for complex mechanical functions is weak, and the consumption expenditure of female consumers buying watches is also lower than that of men. Based on these two analyses, there are still many opportunities for future small complex function watches in the market. Of course, this is not to say that complex or even complex watches have no space and future. For consumers who have more needs for professionals and watches, super complex function watches are still ideal for them.

In this regard, the head of the Oriental watch Center said that more and more consumers began to ask for big brand mechanical watches with simple functions and relatively inexpensive prices. Consumers are no longer blindly pursuing brand and super complex functions. Some collectors and professionals still keep their eyes on the ultra high end complex function watches, and the future small complex function watches will be active in the ordinary consumer market, and super complex functions will occupy the Pyramid spire. In the face of the continued downturn in the watch market, consumers are becoming more rational. In addition to being stunned by why the Chinese market has shrunk at a speed of three thousand feet, the wristwatch has begun to actively cope with the chain reaction that the Chinese market has brought to the brand. In the past two years, the watch industry has said that keeping the Chinese market has kept its "rice bowl", and can imagine the significance of China for the global watch market.

As one of the three largest luxury goods groups in the world, the group has many high-end watch brands. Since last year, the Asia top watch exhibition, which was created by the group's 13 top watch brands, landed in Hongkong. It is said to be Asia's advanced watch and clock show, but it can not be overlooked by Hongkong's echo with the mainland market.

If Cartire's small and complex functions want to win the price, it is a global policy and does not target a market. Then the famous red watch for Chinese women will launch a fierce attack on the purse of Chinese consumers. The world's 37 millimetres of the Bai Tao fino wrist watch series for Asian consumers, and the previous more than 40 millimeter watches, are more suitable for Asians' slender wrist.

No matter what happens in the market, no matter how the brand makes adjustments or even compromises to meet the needs of consumers and the market, technology, technology and concepts are the core values that can not be shaken at any time or place for a professional professional watch and clock show.

This year, the clocks, the son of astronomy, made by the Swiss advanced watch and clock foundation, will explore the culture of time measurement from a completely new perspective based on scientific knowledge derived from stars and planetary observations. In addition, the chief executive of 13 exhibitors will also come to the scene. Some brands will also exhibit stunning antique watches for the first time.

Fabienne Lupo, the exhibition curator and chairman and managing director of the Swiss watch and clock foundation, said: "every great top watch brand makes a timepiece for several years, and its foresight is self-evident. The Swiss advanced watch and clock foundation also attaches importance to the long-term development of the industry. Cultural heritage is always our primary mission. Although this is an exhibition of clocks and watches, we hope to do more than watch clocks and watches. We also want to carry forward the traditional culture of the watch industry, so that visitors can see the enthusiasm, care and time that the exhibitors are pouring into the high-end tabulation.