Preparing For "Double Eleven" Jingdong To Launch "Asia 1" Logistics Center

Ali, Jingdong, etc.

The first "double eleven" will be on the market after the launch, and the smell of gunpowder will be stronger. All the big electric providers will advance to prepare for the war.

In October 21st, Jingdong officially released the declaration of "double eleven" and "new consumerism", and bid farewell to the past price war, emphasizing the whole process shopping experience of quality and service against Ali.

Obviously, this is also the most intense competition between Ali and Tencent in the field of electricity supplier.

Reporters noted that the day before yesterday, Jingdong announced that its first "Asian 1" modern logistics center in Shanghai (phase I) was officially put into use on the eve of the "double eleven" promotion, which is another focus of Jingdong logistics strategy.

The operation of "Asia 1" will also enhance Jingdong's order processing capability during the "double eleven" promotion period.

Difference

Li Xi, vice president of Jingdong group, said in an interview with reporters that the concept of "new consumerism" was not accidental by Jingdong. China is entering the window of "consumption upgrading". More and more consumers are paying more attention to the quality and service of goods. Low quality, poor service online shopping can no longer meet the needs of these new rising mainstream consumer groups.

According to a report released by Nelson in September, consumers on the Chinese line are becoming increasingly mature, and prices are no longer the most important factor affecting their online shopping.

China's e-commerce is changing to service oriented.

Based on this background, Li Xi said that the whole process of online shopping experience to provide consumers with high-quality products, convenient logistics and intimate after-sale services will be the biggest differentiation advantage of Jingdong in distinguishing Taobao from Tmall during the "double eleven" period.

In recent years, the "double eleven" has changed from the promotion day to the traditional electricity supplier Festival, but still dominated by Alibaba. Differentiated survival has always been the Survival Logic of Jingdong.

Therefore, Jingdong also made a difference in the "double eleven" to make the difference between Ali initiatives, announced that "double eleven" from November 1st to November 12th, "one price in the end 12 days", and in the official website, mobile client, WeChat shopping and mobile QQ shopping platform launched simultaneously.

"We will not only make sales promotion in one day on November 11th, but Jingdong will ask the brands and businessmen who are involved in the promotional activities to participate in promotional activities on November 1~9. The price will not be higher than the price at the high tide of 10~12 November, so we need to do well in the deployment of the rationalization operation.

Li Xi believes that "double eleven" in addition to providing consumers with low price promotion banquet, we can not ignore the logistics and after-sale after placing orders.

Ding Daoshi, director of the Institute of fast track research, said: "from the perspective of the development of e-commerce and the trend of online shopping in China, the" double eleven "will definitely end the competition of price war and turn to competition services and innovation, which is the direction of future development.

This year's "double eleven" is also the first "double eleven" since Jingdong and Tencent "fit". Obviously, this is also the most intense competition between Ali and Tencent in the field of electricity supplier.

Just last week, patting the micro store launched a zero cost settlement to chart the foundation of shaken Ali's C2C business.

Li Xi said that at present, the habit of consumers shopping through mobile phones and other mobile terminals has already formed. In this regard, Jingdong has upgraded the innovation of mobile terminals to a strategic level.

In 2014, Tencent and Jingdong alliance were taking the lead in the field of electric business, whether it was PC or mobile terminals, or in the field of B2C, they were competing fiercely with Tmall.

Data show that at present, WeChat has more than 400 million active users and 800 million active users of QQ.

Jingdong said that at present, three line to six line cities, mobile phone QQ shopping has brought many new users to Jingdong.

"Based on the good foundation laid down by Jingdong channel in the first half of this year, the number of active users of Jingdong increased from about 33000000 to about 38000000.

As WeChat and mobile QQ have opened the first level entry, they have reached more users. We believe that the double eleven promotion will increase considerably compared with last year.

Li Xi said.

"Asia 1" was officially launched.

At the end of 2013, Liu Qiangdong, founder of Jingdong, proposed the strategy of channel sinking.

In terms of e-commerce logistics distribution, Jingdong increased more than 400 distribution stations in the first half of 2014, covering 480 districts and counties.

In terms of marketing, in the first half of this year, Jingdong's caravans and the strategy of washing the walls in the countryside helped the Jingdong channel sink and lay the foundation for the impact from offline to online.

The first level entry of mobile QQ helps Jingdong get massive potential users from three to six lines.

It is worth mentioning that the first stage of the Jingdong's "Asia 1" modern logistics center in Shanghai was officially put into use on the eve of the double eleven big promotion, which is another focus of Jingdong logistics strategy.

It is understood that the planning of the construction area of 200 thousand square meters of the "Asian first" modern logistics center is one of the Jingdong e-commerce logistics center, a total of two phases, the first phase in June this year after the completion of equipment installation and commissioning began trial operation.

The center is known as the country's largest e-commerce storage and logistics center.

At present, the central warehouse is about 100 thousand square meters, with automatic sorting processing capacity of 16000 pieces / hour and sorting accuracy of 99.99%.

The Jingdong did not disclose the investment amount of the project. It only indicated that the whole information system, such as the warehouse management system, warehouse control system, sorting and distribution system of Shanghai "Asia one", was independently developed by Jingdong and owned independent intellectual property rights. All the world advanced automation equipment imported from abroad were all integrated by Jingdong.

Obviously, the operation of "Asia 1" will also enhance the order processing capacity of Jingdong during the "double eleven" promotion period.