Originality Is The New Engine Of Fashion.

Original design may be a new growth point for the industry in the future.

The exchange of design ideas is becoming a hot topic attracting the attention of enterprises.

"The cost of a garment is actually very low, but if you want to make money and sell as high as the international brand, you must rely on original design."

Li Long President Wang Liangxing said.

Unlike European, Japanese and Korean designer brand development companies, Quanzhou's shoes and clothing enterprises are mostly industrial brands, and entrepreneurs are set up companies, and then hire designers to create.

This year, LILANZ has made great adjustments and changes in the development of footwear, and the newly recruited foreign ministry designer DANA has divided the footwear products into three series: "business", "classic" and "leisure".

In addition, LILANZ high-end quality design series, creative director LUCIO team through the pformation of various design elements to create a LILANZ recognition icon.

"Combine fashion trends around the world to create 100% of Fujian's manufacturing and continue to be a classic man.

LUCIO, a modern and simple combination of the genes, is a vocal advocate.

The integration of international fashion DNA into the products has become a consensus of many spring enterprises.

Known as the "Mother Road" by the Americans, the spirit of "freedom and dream" symbolized by the 66 road is widely known in western countries.

This year, Tianlun Tian and other garment enterprises in Quanzhou have introduced the theme of "Highway 66". They not only incorporate elements of American style into their products, but also advocate a humanistic spirit of free releasing passion and daring to pursue their dreams through this theme.

Last year, Pu Zongzhe, Yin Zongkui, Jin Nanrun and other well-known Korean cutting-edge designers composed of visiting groups with Qipai, seven wolves, Li Lang, Tianlun Tian and many other Quanzhou.

Exchange and docking activities have brought the "little refreshing" of the Korean version to the shoe and clothing enterprises in Quanzhou.

On the clothing industry chain, there are many professional clothing products R & D institutions, such as Wolfgang fashion research and development institutions, Auchan clothing, Rome Lun Sha and Shifeng international. Not only has the chain of small and medium-sized enterprises become fashionable, it has speeded up the integration of resources of Shishi garment industry chain, but also enhanced the degree of polymerization of professionals, which has injected powerful impetus to Quanzhou's leisure fashion source.

During the Haibo meeting held in Shishi in April this year, ShinJangKyoung, vice chairman of the visiting Korean designers association, told media reporters, "in Korea, you have heard about Quanzhou brands such as CABBEEN, Wolf Road, and AI Deng Bao. After witnessing, there is an impulse to wear Quanzhou men's clothes on."

"To build an international brand, the design style must conform to the international trend."

In order to better grasp the international fashion, Quanzhou shoe enterprises R & D center began to try to "go out" to make the version, size and color more close to the international trend.

Deep tillage NBA market PEAK, in order to design products that are more in line with the local market, set up R & D centers in Losangeles, USA, and absorbed many top designers from Europe and America. Almost at the same time, 361 degrees started in Guangzhou (Asia) design and Research Center, and Del Hui's design center in Beijing was also formally established. XTEP also accelerated the expansion of R & D center in Guangzhou; Wu Rongguang, President of Hongxing Erke, had personally hunted designers in some international exchange activities, and introduced some famous designers from Japan and Hongkong in China.