Enterprise "M & A Fever" Continues To Heat Up

Semir clothing 2014 semi annual report shows that in the first half of this year, operating income reached 2 billion 932 million yuan, an increase of 7.59% over the same period last year, operating profit of 447 million yuan, an increase of 21.79% over the same period last year, and net profit of 340 million yuan, an increase of 20.97% over the same period last year.

Among them, Semir children's business realized main revenue 1 billion 172 million yuan, an increase of 30.90% over the same period.

Children's business continued to grow at a high speed, raising the performance of the company in the first half of the year.

In July 17th, Semir clothing announced that it would buy a 70% stake in Yu Han group (Shanghai) Information Technology Co., Ltd. with a price of 100 million yuan.

The company owns two educational brands and related children's education businesses: Genius baby and little earth.

Through this acquisition, Semir will take advantage of the brand and professional ability of Yu Han (Shanghai) Information Technology Co., Ltd., combined with its own resources, such as channels, customers, management capabilities and capital strength, to accelerate the integration of resources in China's children's education market, and further expand the development space for children's business.

Recently, the popular youth leisure wear business in the main three or four line market has also announced the purchase of 57 million yuan for the operating assets of Guangzhou Yi Shuo Garments Co., Ltd. and Guangzhou Yi Ni Clothing Co., Ltd.

It is reported that the main business of Yi Shuo clothing for the French ELLE brand women's clothing and ELLEGirl brand girls and accessories in the Chinese region (including Hongkong, Macao) operation, with the ELLE brand of women's clothing store 33 stores, franchised stores 70.

For the acquisition, the special brand said that at present, the company has a single brand and sales channels are mainly concentrated in the commercial streets of the three or four line cities. The investment of Yi Shuo clothing and the operation of the above two brands can expand the high-end clothing market of women in China, covering all kinds of consumer groups and grabbing all kinds of clothing market share.

Search for special possession.

"And" search special "two brands, the business structure is relatively small.

The acquisition, in addition to the implementation of the original business adjustment of the channel structure, to the fast fashion mode pformation and optimization strategy, but also through overseas investment to create "multi brand and all channel" strategy.

2014 semi annual report shows that the operating income of 568 million yuan, down 32.71% compared to the same period, net profit of 74 million 20 thousand and 900 yuan, down 42.88% compared to the same period last year.

As for the decline in performance, we have searched for special aspects. On the one hand, the growth of domestic clothing consumption market is still slow and in a deep adjustment period. During the reporting period, the climate in most parts of the country is abnormal, the clothing consumer market is in a low slump, and terminal sales are slowing down.

On the other hand, the company explores the implementation of the "fast fashion" mode, the implementation of the round the year ordering and seasonal order combination mode, because the mode is in the initial stage, and franchisees also need time to run in, the franchisee quarter replenishment is less.

stay

Under the circumstances, some garment enterprises have chosen to expand their businesses across the border and create a subdivision industrial chain by integrating resources.

The merger of Semir and search is not an isolated case. Statistics show that in the first half of this year, 38 mergers and acquisitions occurred in the textile and garment industry.

For example, the Pathfinder buys the "green field network", and plans to build a new outdoor ecosystem of "multi brand + outdoor tourism service platform + outdoor vertical electricity supplier". Kaiser shares purchase hand travel company, cool cow interaction, and 100 round pants industry buys cross-border shares of 100% of the retail outlet of the retail business, and mergers and acquisitions become the means for garment enterprises to realize their respective needs and rapid development.