Site Selection Of Top Fashion Brands In Italy

"We certainly hope to open more stores, because this is the best way of publicity.

For the top fashion brands, any way of publicity is no match for opening their own stores or flagship stores, so that consumers can have the most direct experience of brands.

Speak up.

Then she started her own "site selection".

Ke Lubi believes that the top priority of location selection for top fashion brands is the control and control of customer traffic, which is directly related to store performance.

"Passenger flow is a strategic evaluation standard in site selection process, and the quality of passenger flow is more important than its quantity.

In other words, the top fashion brands should focus their attention on target consumers who have the ability to consume, especially those with the highest proportion of target customers.

In the site selection process, the same floor

It is also very important, which involves another standard of site selection: observing the sales situation of other brands that have been settled in the mall, so as to keep the customers' consumption ability regularly patronizing the shopping malls.

Ke Lubi said: "when you enter a shopping mall, you have better choose the place that you compete with your brand."

She also suggests that those second-line brands try to compete with the first-line brands, which will help to enhance their brand image.

Kolby believes that high quality "brand portfolio" can bring a win-win situation for shopping malls and brands.

Because different brands have their own advantages and different uses, a balanced combination can meet the needs of the same customers in different time periods, occasions and styles of different products, and provide convenience for purchase, so as to attract more "repeat customers".

It is better to delay than to be careless.

After the confirmation of the store site, the brand should also carefully design the selected areas to find out the hot spots. The details of the display window, the main entrance and the location of the dining area should be carefully considered.

However, it is not easy to enter this stage.

If there is no suitable address, then "wait," it is better to postpone the opening time than to make sure that Ke Lubi has always advocated it.

She stressed: "the importance of site selection is beyond doubt, the grade of the location of the store itself is to convey its brand positioning to consumers, in addition to the above mentioned passenger flow quality, the two are indispensable.

If we can't find the right location, we'd rather postpone the opening time.