Spain Inditex Group Landed On Tmall In October

Largest clothing and Textile Group

It announced that in October this year, the group will launch all its brands on the Tmall trading platform of Taobao China in order to strengthen its sales in the Chinese market.

Inditex said the company will launch the Zara 2014 autumn and winter series on Tmall, and will continue to sell through the Inditex China website.

In the past two years, Inditex group has continued to expand its strategic plan for overseas expansion.

As of January this year, Inditex has more than 457 stores in China, second only to Spain.

At present, the group has 6460 branches in 88 countries and over 100 thousand overseas employees.

Because

In the first half of this year, net profit fell by 2.4% to 928 million euros in the first half of this year.

But at the same time, the group's sales in Spain increased by 6% over the same period last year, and it added 1200 jobs in Spain last year.

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The popularity of Internet thinking and the lifestyle and values of consumers have undergone rapid and diversified changes. Digitalization, intellectualization and socialization have become the norm. Consumers want to achieve accessibility and continuous shopping through dynamic, open, especially continuous multi-channel approaches.

Under such a change, enterprises need to turn to the "full retail" business mode, which can re focus on customer expectations and take it as the basis of business mode and integrate supply chain, marketing and sales and finance fully.

Customer experience paramountcy: can provide consumers with truly personalized service and integrated shopping experience.

To activate big data: retailers must use digital technology to acquire and accumulate accurate data on consumers from multiple channels, laying the foundation for seamless retailing.

Digital Supply Chain: from the enterprise level, it will cooperate with all supply chain nodes including stores, suppliers and other partners, and improve the visibility, yield, yield and delivery speed of products through the application of digital technology and management.

The pformation of performance measurement indicators: enterprises should look at the profit and loss balance from the overall perspective, redesign management indicators and incentive measures to promote sales and improve profitability.

To further play the role of the entity store: entity stores and online channels support each other, making more contact with consumers and convenience consumers, satisfying consumers' demand for continuous shopping.