Clarks China'S 10Th Anniversary Brand Roadshow Liu Tao And Qiao Zhenyu Will Be Present

In 1825, in Somerset, southern England, Clarks Brand The founders, Seros Clark and James Clark, created the shoe legend of Clarks, a shoe expert, for nearly two hundred years.

Since entering the Chinese market in 2004, Clarks has accompanied Chinese consumers for ten years. In addition, Clarks also officially announced the launch of a new global brand positioning "LifestyledbyClarks" - easy "shoes", British style.

To celebrate the 10th anniversary of Clarks' entry into China, from September 20 to 30, Clarks will hold the 10th anniversary brand roadshow in the China Resources MIXC Shopping Center in Zhengzhou. On September 20, famous actors Liu Tao and Qiao Zhenyu will come to the scene to interact closely with consumers. The members of Dahe Fashion Club will have the opportunity to be the first to win the opportunity to meet with idols.

Issue 35 of the Largest River Fashion Club

Clarks China 10th Anniversary Brand Roadshow

Famous actors Liu Tao and Qiao Zhenyu will be present

Time: September 20, 2014 Place: Zhengzhou China Resources MIXC

The Red Double Deck Bus "Driving into" Zhengzhou Roadshow Scene Liu Tao and Qiao Zhenyu Meet You Closely

Zhengzhou, as an important city for this national road show, Mr. Chester Zheng Zhengshun, General Manager of Clarks Greater China and South Korea, shared with you on the spot the "journey" of transformation in China over the past ten years: "As a British brand with nearly two hundred years of history, Clarks has become the world's first casual shoes brand, the first men's, women's and children's shoes brand in the UK, and half of the first pair of shoes of the British people come from Clarks. In China, Clarks has also made amazing growth in recent years. So far, the number of Clarks stores in China has reached 500, and the sales in China has exceeded 1 million Double big pass. "

This time, Clarks It will also "drive" the classic red double decker bus, which is the most representative of the UK, into the outfield of Zhengzhou roadshow. At the scene, there were British Royal Guard soldiers on the platform, so that the present consumers could instantly cross the streets of England and compete with them to take photos. The infield exhibition area is a "shoe" journey to Britain. The flexible design of each Clarks shoe, combined with the use of details, brings consumers a comfortable wearing experience and a new relaxed British style.

Guests present Liu Tao And Qiao Zhenyu will wear the main shoes in autumn to make the event a climax. After the event, Liu Tao and Qiao Zhenyu praised the British style of Clarks' relaxed "shoes" and moved to the Clarks store on the third floor of the MIXC in Zhengzhou to enjoy a different shopping experience.

For Clarks, Zhengzhou is a potential market, and consumers' pursuit of fashion and quality coincides with Clarks. For more ten years in the future, Clarks will continue to use more professional and innovative technology, integrate the cutting-edge fashion design concept, and become the most trusted companion of Zhengzhou consumers in their lives.

Exquisite craftsmanship creates top quality, superior technology creates extreme comfort

Clarks shoes production has maintained the brand's exquisite handicrafts since its inception in 1825. Each pair of shoes has been born through a variety of complex handicrafts and a lot of finishing. In order to ensure the top quality of Clarks' products, every pair of shoes will go through a strict standard of quality testing. With its 189 years of professional shoemaking experience, Clarks has also developed a series of quality testing systems designed to simulate the way shoes are worn and the compression resistance under long-term wear, so as to ensure that each production process of each pair of shoes meets the highest standards.

In addition, ActiveAir interactive air cushion technology is an important symbol of Clarks technology, and will become the ancestor of all shoe brands in the future to use the concept of air to cushion and shock absorption. Also, Softwear sofa cushion technology's unique front foot soft latex pad, full foot foam pad and heel strengthening pad provide super soft support for your feet, double care your feet, and make your feet walk comfortably all day long.

Two Hundred Year Legendary Development Journey Clarks' Nostalgic Castle Complex

Somerset County in the south of England always seems to carry legends. In the 5th century, King Arthur, the most legendary king in English history, retired to Gladstone Castle in Somerset County. Since then, Somerset County has not only become the historical stage for the romance between King Arthur and the medieval round table warriors, but also its Glanstone Castle has become a famous landmark and spiritual fortress in Somerset County. It not only symbolizes the pioneering spirit of King Arthur, but also symbolizes the inheritance of Clark's exquisite craftsmanship.

In 1825, Ceros Clark opened his own manual sheepskin workshop in Somerset, southern England, and produced the first pair of sheepskin slippers. Clarks was born from then on.

In 1863, the Singer sewing machine developed by William Clark, the second generation leader of Clarks, was born, which means that Clarks' shoe manufacturing system moved from outsourcing work system to factory system.

In 1883, Clarks launched the first pair of“ Healthy shoes (HygienicRange) ". Since then, Clarks has always been committed to human foot health.

In 1950, Nathan Clark, a member of the Clarks family, launched the first pair of "Des ertBoot", which is the first real casual shoes in the world.

In 1957, Clarks opened its first flagship store on Regent Street in London.