Jasonwood First New Experience Shop Cowboy Kitchen

Shops can fully understand store display, store design, sales promotion and so on, and find opportunities to increase sales and terminal sales share. This phase "joint business tour" will target the local cowboy clothing brand Jasonwood, the first new experience shop in the country. The two floor flagship store in Qingchun Road, Hangzhou has an interesting name -- the cowboy kitchen.

" cowboy The kitchen is a delicious steak restaurant. As a senior cook, there is a new place for foraging. In fact, the cowboy kitchen is not necessarily related to cooking. Instead, it is a store that provides jeans, tailor made, remade and DIY services to customers. It is very cool to customize a cowboy costume with a variety of raw materials, just like cooking in a kitchen.

The design inspiration of cowboy kitchens comes from the understanding of life. In addition to its main business, it is a new gathering place that integrates dress, experience, dining, leisure and so on. The shop is located at 199 Qingchun Road, Qingchun Road near Yanan Road, Hangzhou.

　 Feature 1: private Customized Insist on Dan Ning's real attitude.

On the first floor of the shop, we can see that there are all kinds of cowboy shopping areas on the left, the shoe areas on the right, and the private doors in the middle. A few square meters of space, there are many jeans accessories, wood lattice filled with riveted rivet, color drill, badge. Consumers can choose their own version and add their own creativity to pick out each button, each piece of fabric, the favorite coloured pattern, even the personal name tag, and then process it for the customized jeans. The main purpose of the shop is tannin cloth. If the customers prefer the material with a lighter color, the staff can send the cloth to the cowboy factory for color rinse. After a month, your "orphan Cowboy" can be put on the body. It is really impatient.

In addition to clothing, handbags, accessories can also be customized, like Hello Kitty handbags, rhombus style Mini bags and so on.

Going to the very bottom of the first floor is the cowboy production and processing area. It is simply a reduced version of the workshop: three electric sewing machines, embroidery machines, and a variety of colored thread clique and cowboy raw materials. When the Xiaobian arrived, the staff were very busy. The designers were always discussing the details, and the tailor lowered his head to the sewing machine.

The clerk told Xiao Bian that although the business was not long before, there were many custom-made customers. Generally, 10 single businesses are scheduled within a month, and they no longer receive orders, because the quality and quality of private customization are all about quality. The clerk pointed to the suspenders and cowboy trunks hanging on the rack. "These two pieces are just finished products. If the customers try them on, if they are not satisfied, they can negotiate with the designers to improve them. Until they are satisfied, there will be designers in the store every day." Customers can not conveniently take it, we can also mail it in the past.

It is reported that the Jasonwood cowboy kitchen is the first to launch the brand of private custom denim apparel in China, and the more than 700 Professional Edition library, so that consumers no longer need to worry about not finding a pair of jeans that fit their own figure.

　 Feature 2: intimate service Leisure life Interesting experience

Walking to the two floor of the cowboy kitchen is another kind of cowboy lifestyle. Ubiquitous handmade cowboy products, creative lighting and vibrant green potted plants. To form a warm Cafe space, there will also be various kinds of salon and star crossover cooperation in the future. Jasonwood brand leader tells Xiaobian that every item here is sold on a price tag, and you can buy it home if you like it.

The shops in the leisure area are allowed to chain coffee. The main western food includes cat feces coffee, spaghetti, tiramisu cake and so on. Just imagine, in a strong fashion atmosphere, listening to a piece of music and ordering a cup of cappuccino, even if you do not buy clothes here or take a nap, you will be friends and enjoy yourself. Xiaobian thought of this, has been intoxicated.

Look at these enthusiastic handsome ladies and beauties. According to the person in charge, the selection of the cowboy kitchen and the selection of the attendants have strict requirements. Besides the excellent sales skills and thoughtful service attitude, the male must be more than 180 tall, and the female is more than 160 of the beautiful girl. The purpose of this is to attract the attention of young people from 80 to 90s, eliminate the distance between ordinary shop assistants and customers, and retain them, so as to train their customers.

Do you think this is over? Cowboy kitchens bring more surprises to customers. People who like cowboys should know that cowboy clothes can not be washed. They can only use their curves to polish them, forming folds and cat whiskers that fit their bodies, commonly known as "raising cattle". Often, our definition of "raising cattle" is to wear long and wash less, and do not maintain it in a scientific and effective way. Even if the jeans are deep and dirty, they will wear flavor and bacteria for a long time. Considering the needs of the general customers, the cowboy maintenance of the cowboy kitchen is open to the public free of charge. No matter whether you are paying for it in the store or in other places, you can come here for free maintenance. With such a value added service, can you still bear to experience it yourself?

Feature 3: innovative marketing new retail mode in the future

Under the impact of the Internet, consumers' attention to clothing has begun to shift. The traditional terminal stores have not been able to meet the needs of consumers. How to make the terminal not become a "fitting room" becomes the key issue of retail terminals. In the cowboy industry, the first experience of cowboy kitchen in a new "customized experience + lifestyle" interactive mode is JASONWOOD's breakthrough in the market.

In fact, the traditional clothing retailers have long recognized the importance of the experiential service of clothing stores. Through cooperation with WeChat, Alipay and micro Amoy, we attract and retain customers through the upgrading of stores, especially flagship stores, to create the advantages that online transactions do not have.

"Our idea is to keep the guests. The longer they stay in the physical store, the more likely they are to create value." Jasonwood brand leader said. This is also the reason why they try every means to even move the sewing machine into the shop. "We can teach them to do their own wallet and so on."

People born in the 60s and 70s of the last century like to visit the physical stores, but they do not spend too much time. After 80, they are the main consumers of electricity consumption. They are accustomed to online shopping, but they are also "fast". The young people of the 90s can both, but they will be attracted by "interesting", pay more attention to the emotional life, and are willing to spend time in the physical store. This is probably what the cowboy kitchen is doing now.