Fashion Giant TOPSHOP Layout Big Future Of Chinese Electricity Supplier

TOPSHOP, because of its failure to enter China, some people still don't know much, but many fashion designers in fashion circle have long been eager to enter China.

TOPSHOP was founded in 1966 in London, England. After 50 years of development, it has become a miracle of high street fashion brand.

On its fans list, there are royal aristocrats such as Princess Kate, and international giants such as Madonna and Beyonce.

Although it has not entered China, but with its popularity in the world, it has been a high street brand celebrity king in China. It has a large number of fans, many of whom are star fans in China: Lunmei Kwai, Gloria Tang, Yang Mi, Chen Yao, Wang Luodan, Gao Yuanyuan, Angelababy, Coco Lee...

They are constantly appearing in TOPSHOP on airports, streets and even TV shows.

It can be said that TOPSHOP has attracted the attention of the most fashionable women in the world.

Compared with other high street brands such as ZARA and H&M, TOPSHOP is more fashionable and tastes better.

At the same time, through the cooperation with fashion Icon and top designers, it also gives its unique aesthetic brand personality, making its brand in other high street brands, bringing unprecedented reputation and business results.

Among them, especially the cooperation with the British supermodel Kate Moss is the most outstanding. The first series of cooperation between the two sides was officially announced in September 2006, and the latest one was in April this year, when the Kate Moss For TOPSHOP series was launched, including 40 items of women's clothing, accessories and shoes.

The personal style of "Kate Moss" doesn't work hard.

Based on the long-term brand strength of TOPSHOP and the strong appeal of Kate Moss, the series has been the hot grabs of fans worldwide.

With the successful business model of Kate Moss, TOPSHOP has launched its series with more stars and designers, including designer Xi Shi (Ashish), Hollywood actress Kate Bosworth, Irish designer JW Anderson, etc., and also has the collaboration with ADIDAS ORIGINALS series.

They have achieved unprecedented success and enriched and created more new styles to further consolidate their influence and brand status in the global high street fashion industry.

TOPSHOP's new releases often see fans queuing up like new iPhone products.

At present, TOPSHOP has more than 500 branches in 37 countries, including 300 fashion stores in the UK.

The world's largest TOPSHOP flagship store is located on the Oxford street in the golden section of central London, with an area of 90 thousand square feet, with 5 floors and more than 200 locker rooms. 1000 employees in the shop provide services for more than 80 thousand shoppers a week.

The successful operation not only made TOPSHOP an international fashion magnate, but also made its founder Philip Green (Philip Green) a famous British billionaire.

Compared with ZARA and H&M, TOPSHOP is much later in China, but they have been very concerned about the development of China's fashion market.

Many Chinese apparel retailers have also sent TOPSHOP applications for many times.

In 2011, Metersbonwe, Semir and other fashion groups met with Philip Green in the UK, hoping to become a partner in Topshop in Green.

Yintai group has also been closely linked with TOPSHOP, hoping to introduce it into China.

But in the end they failed.

TOPSHOP has a clear strategic thinking on the expansion of China's market.

The traditional offline channel has a long period of investment in brand promotion and sales growth. As a high street fashion brand that entered China later, how to achieve breakthroughs quickly through innovation is their most concerned problem. Therefore, they prefer to take the lead in e-commerce and use the advantage of late development to accelerate the expansion of the Chinese market.

According to the survey data of China Electronic Commerce Center, the total size of clothing online shopping in China reached 429 billion yuan in 2013. The proportion of online clothing sales accounted for 1.8% of total clothing sales increased from 20.4% in 2008 to 20.4% in 2012.

It can be said that nowadays buying clothing through Internet channels has become the public's consumption habit.

This promising trend of online shopping is to strengthen TOPSHOP's determination to enter China in the first place.

Zhao Shicheng, who was able to successfully introduce TOPSHOP into China, was very excited. He said: "in the past one or two years, Shang Ping has been committed to creating the most fashionable online sales platform.

This means that we have great ability to understand what our consumers need in time and provide them with the best and most fashionable products.

This is the reason why TOPSHOP chose to first enter the Shang pin network.

I am very confident that TOPSHOP can do well in China. At the same time, we are also capable of introducing the strongest trend to China's 400 cities, which will create a new generation of fashion lovers.

The most important thing for TOPSHOP to enter China is its fans in China. The Internet platform is the best way to stimulate fans' enthusiasm and tap the fans' economy.

It is understood that in September 10th, TOPSHOP will officially sell in Shang pin net.

Its bold attempt to choose the electronic business platform.

Whether these strategies can be effective and whether they can create new legends in China will be announced one by one.