Seven Brand "Zhonghua Leader" Meets The Market Test

Yesterday, the reporter learned from Xiamen Convention and Exhibition Affairs Bureau that China's leading brand of men's wear – Seven cards It has become a special support institution for the 18th China International Investment and Trade Fair, and its product series with national cultural characteristics - Zhonghua Leader has become the "only designated investment expert dress" of the 18th "China International Investment and Trade Fair", and at the same time, its suit product series has become the "only designated senior business dress".

Big platform: cooperation with the 98 International Investment Fair is an important step for Qipai to go global

It is reported that the China International Fair for Investment and Trade (hereinafter referred to as "CIFIT") is the largest and most influential global investment event in the world at present. As the only investment exhibition certified by the Global Exhibition Industry Association (UFI), with its high specification, wide influence and strong effectiveness, it has attracted the attention of countries around the world and major industries and enterprises at home. Qipai's cooperation with CIFIT indicates that Qipai has taken an important step towards internationalization.

Industry insiders said that Qipai can become a special support organization for CIFIT, which is inseparable from Qipai's enterprise strength and brand appeal, and is also the result of Qipai's unswerving practice of Chinese fashion. It is believed that Qipai will, through the CIFIT, provide high-quality services, exquisite products, innovative and fashionable brand image , delivering the unique charm of Chinese fashion to the world.

New opportunity: to meet the higher level market test and establish a brand service image

CIFIT is held in Xiamen regularly every year, during which tens of thousands of foreign businessmen from more than 100 countries and regions will participate. The service ability and product strength are tests for major exhibitors. Therefore, the alliance with CIFIT will help Qipai further establish a high-quality brand image in the industry.

It is understood that Qipai will show its three series of brands in a planned way this time, of which the most eye-catching will be Qipai Zhonghua Liling series. Industry insiders pointed out that this series inherits the long history and culture of the Chinese nation. Inspired by the "spirit of the dragon", it inherits and carries forward the traditional culture of the Chinese nation, takes modern flavor and popular elements as the main axis, takes traditional costumes such as Tang suits, Han suits, Zhongshan suits as the blueprint, and relies on the world's advanced clothing manufacturing technology and equipment, and integrates innovative series of products, The introduction of personalized and differentiated competitive products has shaped the unique fortitude of Chinese men, and more vividly demonstrated the essence of Chinese clothing culture.

TAL: establish the concept of cultural brand and become the leader of Chinese men's wear

As for Qipai, the organizing committee of CIFIT commented that "CIFIT is a big stage for international economy and trade, and we are very strict in screening brand cooperation enterprises. As a Chinese brand, Qipai men's wear As the leader of the brand, the 35 year high-end brand image has been deeply rooted in the hearts of the people. For this reason, we hope that Seven Brand can provide professional and fashionable services for this event, and show the world the demeanor of the leader in the men's wear industry of Seven Brand. "

In the past 35 years, Qipai has been taking Chinese culture as the starting point, and has made perfect use and design of Chinese original culture in clothing. Whether in 2004, Qipai took the lead in creating and designing the Chinese standing collar clothing series in China, or in 2014, Qipai and Tsinghua University Intangible Cultural Heritage Research and Protection Fund have achieved fruitful results through six years of research. Qipai always takes "let Chinese fashion pass on in the world" as its mission, showing the patriotic feelings and innovative fashion ideas of Chinese national clothing enterprises.

Qipai said that the popularity and influence of CIFIT will help Qipai to innovate and change, realize the dialogue between Chinese fashion and the world, and promote the new development of Qipai. At the same time, it also builds a new starting point for Qipai to further establish the concept of a big brand, and lays a solid foundation for Qipai to become bigger and stronger in the future, and become a truly comparable world of men's clothing.