Puma Will Buy 5% Stake In Bundesliga Dortmund

Puma SE Puma Today announced the decision to become a German class a football club Borussia Dortmund GmbH & Co. KGaA (BVB.DE) Dortmund's plan.

Puma SE (PUMG.DE) Puma has been a sponsor of Borussia Dortmund GmbH & Co. KGaA (BVB.DE) in Dortmund since the 2012-13 season, and the latter is the only listed team in Bundesliga.

Borussia Dortmund GmbH & Co. KGaA (BVB.DE) Dortmund announced today that it will issue 24 million 500 thousand new shares at 4.66 euros per share and raise 114 million 400 thousand euros, of which 40 million euros will be used to repay debts. And Puma SE (PUMG.DE) Puma said it would subscribe up to 5% of the shares in the capital increase plan to strengthen cooperation with the top German football club, while consolidating the long-term strategic partnership. It also shows that after the failure of the fashion transformation led to a sharp decline in profitability, it will focus on the core value of sports.

Puma SE (PUMG.DE) Puma CEO Bj RN Gulden praised Dortmund's achievements in sports and business in recent years. Dortmund won the Bundesliga championship in 2010-11 and 2011-12 seasons. In the 2012-13 season, it entered the European Champions League finals in the 2012-13 place as a Bundesliga runner up. It lost the competition with its rival Bayern Munich. However, it won the sixth victory in the German Super Bowl in August 14th this year.

Belonging to the world's third largest luxury group Kering SA (KER.PA) Kai Yun group's Puma SE (PUMG.DE) Puma in the two quarter of June 30th, a 76.2% decline in net profit, from 17 million 500 thousand euros last year to 4 million 200 thousand euros, EBIT pre tax profit shrink 60% to 12 million 600 thousand euros, the company said it benefited from the world cup effect and promotion, two data are in line with group goals, also higher than the market expected 3 million 600 thousand euros and 10 million 400 thousand euros. Total sales decreased by 5.8% to 652 million 200 thousand euros over the same period, reaching the low end of the market forecast level, while the exchange rate impact was 0.6%.

Puma SE (PUMG.DE) Puma Also from the 2014-15 season, it has become A Senna's team sponsor, forcing Nike to cooperate with A Senna for 20 years. Bj RN Gulden revealed that the July Premier League ball A Senna products sold in the global hot market.