The First Solo Exhibition Organizer Features

There are many criteria for evaluating the influence and upgrading of an exhibition. It can be the expansion of the booth area, the increase of exhibitors, or the attention of professional buyers. There is a sign that does not need too much data to prove the soft power of an exhibition. 2014 China International Industrial Textiles and nonwovens exhibition will be held in Shanghai New International Expo Center on September 24th ~26. It will be the first solo exhibition to be held this year in conjunction with the exhibition of fabrics in previous years and October.

The rapid development of the industry and the brand image established by the exhibition over the years have laid a solid foundation for the independent exhibition of the industrial textiles exhibition. "After 25 years of development, China's international industrial textiles and nonwovens exhibition has become the largest professional exhibition in Asia with international influence. As the scale of the exhibition continues to expand, brand attention is constantly improving. It is beneficial to establish the brand appearance of international exhibitions by holding separate exhibitions." Liang Pengcheng, Secretary General of the textile industry branch of China Council for the promotion of international trade, said with great assurance.

It is reported that the exhibition area will be re created this year. New high It reached 35000 square meters, with nearly 500 exhibitors, an increase of 40% over last year. Exhibitors include a wide range of fields, including technology and machinery, woven fabrics and knitted fabrics, nonwovens, coated fabrics, composite fabrics, adhesion (surface and adhesion technology), and fibers and yarns. The exhibition will occupy 3 pavilions of the Shanghai New International Expo Center, of which E7 is the overseas Pavilion, and the French enterprises will appear in the exhibition for the first time in the form of a group.

"At present, the recruitment work has come to a close down stage. All the leading enterprises in the industry have participated in the exhibition: Heng Tian Group, Beijing textile control, Shanghai textile control, ancient Silk Road, BD, Hai Li, Mei Ya and so on. In addition, Funing cluster and Tiantai cluster will be concentrated on the exhibition with cluster enterprises. Liang Pengcheng said.

At present, preparations for the exhibition are progressing steadily, and the organizers have entered the stage of checking, producing and mailing invitation cards, inviting professional buyers and expanding investment channels. It is estimated that more than 15000 professionals will be invited to the exhibition.

Solo exhibition has raised a higher demand for the organization of the audience. "This is both an opportunity and a challenge for us. The exhibition alone has increased the difficulty of the audience invitation, but the invited audience is also more targeted." According to the accumulation of professional audiences for many years, Xie Bing, Deputy Secretary General of the textile industry branch of CCPIT has confidence in the exhibition.

In addition to the traditional invitation in the form of mailing, e-mail and text messages, this year, the organizers joined micro-blog, WeChat and other electronic and new media methods to enhance the accuracy of audience invitation. Xie Bing said that strengthening cooperation with local governments and associations is also one of the highlights of this year's investment promotion work. Currently, 14 local associations have been invited to invite professional buyers from raw materials to applied fields, especially the key clusters downstream of the industrial chain.

Professional exhibition is not only a trade platform, but also a weathervane leading the development of the industry. During this exhibition, a series of product display and technical exchange links will still be the most attractive aspect. The innovation product / technology exhibition area, the 2014 China industry textile industry award and the 2014 China International Nonwovens conference became the top priority.

"This year's Exhibition It will also continue to open the "innovative product / technology exhibition area" at the special location of the exhibition site. After the opening of the last exhibition, the exhibitors and the spectators gave a high evaluation. The exhibition area will display all kinds of industrial textiles at various levels, give the audience a more direct "live view" and promote the social awareness of industrial textiles in the form of science popularization. Liang Pengcheng said that after the exhibition area received good results last year, the gold content of this year's innovation and technology exhibition area will be greatly improved, and the evaluation of the exhibits will be added. Not only can the audience get a better understanding of industrial use. textile The final application can also help buyers to directly contact the exhibitors through the display products, so that the exhibition can play a role as a trading platform.