Hai Lan'S Home: China'S National Business Casual Men'S Wear Brand

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The advantages of < p > < a href= > http://sjfzxm.com/news/index_x.asp > Hai Lan's home > /a > are mainly in two aspects. On the one hand, the upstream supply chain mode is different from other clothing brands, which is dominated by buyout. The upstream supply chain is mainly based on consignment and buyout, while downstream supply chain is an investment plus direct management mode.

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"P >" on the other hand, the advantage is the positioning of its flat price men's wear.

Most of the men's clothing brands in the domestic market are located in the middle and high-end, while Hai Lan's products sell mainly in the range of 100~500 yuan, which better stagger the consumers, provide products with higher cost performance and seize the market segments. Their unique supply chain mode supports the positioning of their parity.

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The stores of < p > a href= "http://sjfzxm.com/news/index_x.asp" > Hai Lan home "/a" are mainly located in East China, and there are still many shops in other areas.

At present, there are 2900 stores in the main brand of Hai Lan home, 280 women live in the women's clothing brand, 30 in 100 clothes and 100 Shun.

It is estimated that the opening space of Hai Lan's home will be around 4708 in the future, and the annual opening rate of 400-500 new stores will be increased annually. Hai Lan's home will reach a relatively mature penetration rate in the national market for about 5 years.

Therefore, people generally pay attention to the growth space and development direction of Hai Lan's home in the future.

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According to < p > < a href= > http://sjfzxm.com/news/index_x.asp > reference to < /a > UNIQLO situation, Hai Lan's home can continue to develop at least in the 4 aspects of developing direct shop, expanding business area, product diversification and brand internationalization.

Converting franchised stores into direct stores can increase their revenue growth.

The expansion of business area can reduce the number of shops, while stimulating sales joint rate.

Product diversification refers to the development of brand to different consumption objects, integrating women's clothing and children's clothing into their product lines.

Brand internationalization is a means to expand the growth space more effectively.

Changjiang Securities Limited by Share Ltd < /p >