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After A Preliminary Selection Of The Location Of The Shop, A Further Thorough Investigation Should Be Made.

2014/7/11 16:45:00 11

Open ShopMarketing StrategyLocation

< p > notice that the choice of business location is closely related to the business content and potential customers. All walks of life have different characteristics and consumption objects. The prime location is not the only choice. Some shops open in the downtown area rather than in some relatively remote areas, such as selling small shops of salt, vinegar, and vinegar. The business in the residential area will certainly be better than that in the downtown area. Therefore, it is necessary to determine the best place to shop according to different business and projects, and choose the right store, not the more lively place the better, the key is to act accordingly. < /p >
< p > some people are eager to find stores, and they are searching all over the streets. Sometimes they can find several stores that are hanging with the word "transfer". They can not wait to negotiate with them, pay the deposit or even rent. In fact, this practice is very hasty and easy to bring a series of sequelae. If you really look at the storefront, you'd better hear the real landlord (the owner of the property right) from the side and understand the background basically. < /p >
< p > generally speaking, it is better to talk directly with the real < a href= "http:// www.sjfzxm.com/news/index_c.asp" > landlord < /a >. If the landlord indicates that she has already contracted the lease right and does not want to intervene again, you will have to negotiate with the current owner. In addition, once the talks are successful, attention must be paid to the formal agreement and the requirement to change the name of the leaseholder to the owner of the property. < /p >
< p > > a href= "http:// www.sjfzxm.com/news/index_c.asp" > competition < /a >, mainly in terms of business performance and commodity price level. Inspecting the business performance of similar stores in the same area, we can preliminarily calculate the profit situation that may be generated from the store, and examine their commodity price level in order to determine their future commodity prices accordingly. These are all very necessary. < /p >
< p > > a href= "http://? Www.sjfzxm.com/news/index_c.asp" > passenger flow < /a > condition, "passenger flow" is "money flow". To inspect passenger flow condition can not only make you feel confident about the future management situation, but also provide scientific basis for you to decide the marketing focus in the future. The status of passenger flow mainly investigates these contents: (1) the vicinity of the unit and residence, including the number of residential buildings, government offices, companies, schools and even other stores (which are likely to become frequent customers); 2. The structural characteristics of the past population, including their age, gender, occupation and other structural characteristics and consumption habits; 3. The peak season of passenger flow. < /p >
< p > for example, shops near schools should consider summer and summer vacation, the stores in the centralized areas of the agencies and companies must master their commuting hours, and the storefront near the station should find out the regularity of the passengers' peak season. These are all important basis for setting your business hours. < /p >
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