Corporate News: Why Did Herman Win The Hermes CEO?

In July 2nd,

On the occasion of Hangzhou's "New Silk Road Economic Belt" conference, Wan Shi Li group announced an important personnel appointment in the first time when it released its brand internationalization development strategy: the original Hermes group core management member, the Hermes silk holding group CEO Patrick (Patrick Bonnefond) officially joined the WAN Shi Li, served as Wan Shi Li silk culture Limited by Share Ltd CEO and France MARC ROZIER CEO.

This is the next heavy hammer action to build a world-class silk brand after the acquisition of the MARC ROZIER of the Centennial silk enterprise in France and the record of "national brand made in France". It also presents a great ceremony for the 50th anniversary Sino French diplomatic relations.

Li Jianhua, CEO of Wan Shi Li group, said that Paris will be fully responsible for the research and implementation of personnel training, brand structure and international development strategy of silk brand of Wan Shi Li group, and comprehensively promote the key layout of the "French made" high-end silk brand and the French Centennial silk brand MARC ROZIER in the Chinese market and the European market.

At the press conference,

Explains why he chose everything: "first of all, the world of luxury goods has changed. Asian luxury consumption has increased rapidly, especially in China.

In my opinion, China will not only stay in silk processing in the future. "

In this process, Paris discovered that China's fortune is the most likely to become a luxury brand enterprise.

At the end of March this year, he and Li Jianhua met in Paris. On the basis of their love for silk, the two people met at the same time.

"We are from Hangzhou, one from Lyon, like two modern versions of mark &middot, polo, who undertake the important mission of modern silk to undertake history."

In May of this year, Paris visited Tu Hongyan to see him again. After he met the Chinese company and met with the chief executive team of Wan Shi Li, the cohesiveness of the whole team and the personal charm of chairman of the board of directors of Wan Shi Li group made Paris admire it.

He thinks that everything is good enough to become a luxury in the silk industry.

Wan Shi Li's acquisition of the famous brand MARC ROZIER, MARC ROZIER has been in France for a hundred years, and this is also one of the reasons why he has great confidence in Wan Shi Li.

Statistics show that Paris graduated from the University of Lyon in France and has two master's degrees in chemical engineering and business administration. Apart from being the general manager of Hermes silk Holdings Limited, he also represented the Hermes group as vice president of the Textile Association of Lyon, the president of METIS textile industry innovation industry park, vice president of Techtera textile and flexible materials Industrial Park, and President of the French best worker association, dyeing and finishing department.

In the 5 years in charge of Hermes's world class luxury brand, he brought Hermes silk business to a new peak: the global layout of silk business expanded further, its turnover increased by two times, and its profit increased by 3 times.

All along, relying on the advantages of Cocoon Silk Resources and labor resources, 99% of Chinese silk enterprises are making OEM orders for foreign brands.

However, all of these were rewritten by Wan Shi Li group in November 2013. The company has acquired MARC ROZIER, a silk enterprise that provides scarf production and design services for many luxury brands in the world. This world silk enterprise has provided "high quality silk products" with "foundry service" for WAN Shi Li.

"The acquisition of MARC ROZIER is due to the internationalization of the brand from all over the world. We must have an international vision and must have the ability to participate in international competition, so that our brands can compete with the international brands and make their brand progress."

Tu Hongyan answered the reporter's question very frankly, "through learning MARC ROZIER advanced enterprise management concept, introducing MARC ROZIER exquisite silk technology, so as to realize the world-class level of products and technology, lay a solid foundation for brand internationalization."

It is reported that MARC ROZIER has more than 120 years of silk heritage. Its production of silk scarves is nearly 50 years longer than Hermes. It is one of the only two European factories that can do super high jacquard technology.

If we say that we can buy MARC ROZIER and let the proud French enterprises do their own job, this will completely rewrite the "low end and cheap" international image of Chinese silk while people are proud of it. Then we can dig up Hermes' "foot of the wall" and introduce high-end talents with international reputation and world-class luxury brand management experience. Undoubtedly, we will be able to help promote the brand expansion of Wan Shi Li group in the world, and narrow the distance between Wan Shi Li and luxury brands, so that Chinese silk can take a place in the international arena.

"

Only by having an international perspective and integrating into traditional Chinese culture, world-class design, high-end manufacturing quality and other elements can we make a distinctive product, which is the world brand of China's going global.

Facing the future, the two generation successors of Wan Shi Li group are very clear about Tu Hongyan.

She believes that all things should be pursued and promoted in three ways: first, raw materials.

Wan Shi Li has set up several high-quality silkworm bases, and has produced the original ecology and high quality mulberry silk by fine management. These mulberry silk quality is in 5A or even 6A level, which guarantees the quality of all products from the source, followed by technology research and development and equipment introduction.

"If a brand does not have its core technology, it will be useless to do more marketing.

Wan Shi Li owns the only &lsquo in the silk industry at present; &rsquo, the national enterprise technology center, introduces the world's top dyeing and finishing equipment.

Nevertheless, there is still a big gap between us and foreign brands in terms of technology. "

The last and most critical point is to make progress and surpass in design.

Tu Hongyan said that in recent years, the brand of all things has grown rapidly because it has taken a lot of effort in designing, not only inviting internationally renowned artists to train designers, but also inviting designers from France and other places to join the design team.

"Silk is the most perfect carrier of Chinese culture. The core of the new Silk Road Economic Belt should be silk culture, which is the driving force for economic development.

But silk products in the past did not show them well.

What we want to do now is to perfect the combination of Chinese traditional cultural elements and artistic elements, so that consumers around the world can feel the fashion trend of Chinese culture from silk.

In order to achieve this ideal, we hope that the best design resources in the world can be used for our own use, and promote the realization of the Chinese dream with soft silk.

Tu Hongyan said with confidence.