The Underwear Store Decoration Has A Brilliant Plan To Keep Abreast Of The Trend Of The Times

　　 (I) Store name Design

Store name is very important. A name with high generalization and strong attraction plays an important role in both visual stimulation and psychological impact on consumers. It can not only give people the enjoyment of beauty, but also attract customers, expand sales, and play the role of the first "salesman". In ancient times, firms all paid attention to the use of auspicious and smooth words to symbolize their own business. At that time, most of the shops were titled as "Shun", "Guang", "Tai" and "Xiang" in order to get a comfortable and lucky life. Modern management is also very particular about giving its own store a concise, fresh and distinctive name. As a store, naming is also a great knowledge. The name should be elegant, and it can touch the hearts of customers. A good store name must be suitable for the level of its target customers, its business purpose and mood, so as to establish a good image for the store and enhance its appeal to customers.

1. Principles of shop name design

① Easy to read and remember

The principle of being easy to read and remember is the most fundamental demand for store names. Only when store names are easy to read and remember, can they effectively play their identification and communication functions. How to make the store name easy to read and remember? This is to achieve the following points: simplicity -- the name is simple, concise and lively, easy to exchange information with consumers, and the shorter the name, the more likely the customers are to daydream and have richer meanings. Chinese names are generally 2-4 bytes long, and foreign names are generally 4-7 letters long; Unique -- The name should have a unique modification, avoid collaboration, and avoid confusion with other store names, so as to make a clear impression in the public mind. Novelty, sense of the times or catch up with the trend of the times to create new concepts. It should also be loud, ambitious, high starting point, powerful and strong, giving people a sense of shock.

② The product attribute principle of the store

The store name should also imply a certain performance and use of the products. The obvious problem is that the more a masterpiece describes a certain type of product, the more difficult it is to extend the masterpiece to other products. Therefore, when the shop owner names the shop, do not use the shop name to excessively imply the types and attributes of the products, or it will be detrimental to the further development of the enterprise. However, in the clothing industry, if a clothing store operates a certain type of clothing and targets a certain class of customers, it can be named for customers to let them know the type of store? quot; "Lady House" is such a successful example. In addition to reflecting the type, it also reflects the characteristics of the clothing store.

③ Inspiration and association principle

It means that the store name should have a certain meaning, so that consumers can make pleasant associations instead of negative associations, that is, to get a lucky name. However, it should be noted that sometimes, from the perspective of one language, it is a lucky name, but when it is read in another language, it will have a negative meaning. In this case, if you want to enter the market in this area, you must change your name.

"Jinlilai" Far East Co., Ltd. was founded to carry out early repair and confirm the process of "Jinlilai", the famous product. Mr. Zeng Xianzi said, "To create a famous brand, you must first choose a name. Jinlilai was originally called the Golden Lion. One day, I sent two Golden Lion ties to a relative of mine. He was very unhappy. He said, 'I don't want to wear your tie! Jin lost everything. ’’The original pronunciation of 'lion' and 'lose' in Hong Kong dialect is similar, and my relative is a horse gambler. There are many people gambling in Hong Kong, so the word 'lose' is obviously taboo. I didn't sleep that night, and I racked my brains to change the name of Duoshi. Finally, GOLD LION was changed to a combination of free translation and transliteration, that is, GOLD means gold, and LION is easy to read. This name was quickly accepted by everyone. There are many businessmen from all walks of life who wear ties. Who doesn't want 'Golden Seed'? "

④ Principle of supporting markers

Markers refer to the parts of the store that can be identified but cannot be expressed in words, such as the red logo of Coca Cola and the striking yellow logo of McDonald's? quot; M ", the apple brand cowboy is missing a piece of apple, and Mercedes Benz's three pronged star ring, etc. When the store name can stimulate and maintain the identification function of the store logo, the overall effect of the store will be strengthened.

In addition, adaptation market environment The principle and the principle of legal protection are also two very important principles that should be paid attention to when designing shop names.

　　 (II) Outdoor design

Outdoor decoration refers to all decoration in front of and around the store. Such as billboards, neon lights, light boxes, electronic flash advertisements, posters, leaflets, advertisements for living people, shop signs, facade decoration, window arrangement and outdoor lighting, all belong to outdoor decoration. If a store wants to achieve good economic benefits, it must first make consumers enter the store. In addition to advertising, traditional reputation and other factors, consumers' understanding of an unknown store starts from its appearance. The general psychological reaction of people to things is that a store with elegant and luxurious outdoor decoration must also sell high-quality goods; However, for the appearance of plain decoration or outdated appearance, the goods sold must be interlaced and low in quality. The excessively luxurious or simple decoration, matched with uncoordinated layout, is an artificial barrier to refuse consumers.

Outdoor design mainly includes appearance design, entrance and exit design, signboard design, window design and external lighting design.

1. Appearance design

The appearance is the overall feeling of the store. Sometimes it reflects the level of the store and also the personality of the store. From the overall style, it can be divided into modern style and traditional style.

The appearance of modern style gives people the flavor of the times and modern psychological feelings. Most stores adopt a modern style, which has an incentive effect on most consumers with a strong sense of the times. If the store is in the commercial area, the nearby shopping malls are generally modern style, which can achieve a harmonious effect. In today's developing society, modern style stores give people a fresh feeling, make it harmonious with the modern high-speed society, and also reflect the trend of clothing.