Zhongshan'S Department Stores Will Blossom Everywhere In The Next Five Years.

< p >, as the superior city of "a href=" //www.sjfzxm.com/news/index_c.asp "Zhongshan" /a "commercial leader, will also enter the ranks of experiential consumption.

From the beginning of the non business franchise to today has several stores, superior city has undergone the development and change of Zhongshan business circle. Today, the enterprise has become the vane of Zhongshan's consumption trend.

On the way to the superior City, its executive vice general manager, Yin, said most smoothly: "we will adjust constantly according to the demand of the market."

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< p > < strong > once squatting at the front of the boss's shop to catch up business < /strong > /p >

< p > < strong > reporter: when did you enter a href= "//www.sjfzxm.com/news/index_c.asp" > department store "/a"? Can you tell me about the situation of Zhongshan department store?

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Yin smoothly < /a >: in 2002, when I returned from Canada to study abroad, I started to do retail business, then I saw the market of department stores, and I started with my friends to build superior City Department stores.

At the beginning of 2003, SARS suffered, and the whole retail industry suffered a setback.

The environment at that time also brought great difficulties to our department store investment and team building.

At the most difficult time, we even ran to some bosses, squatting at others' doors, waiting for others to come out, and talking with us about investment promotion.

Business was really bleak then.

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After P SARS, Shiqi pedestrian street flourished, but the jewelry, watch industry and some businesses had integrity problems.

At that time, we catered to the needs of the market and consumers and focused on good faith management.

By comparing the business models and products of other department stores in Zhongshan, they stagger their business and make their own characteristics.

Every decision we make will predict the market and constantly cater to the market and introduce brand businesses.

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< p > < strong > according to the constant adjustment of the market, < /strong > < /p >

< p > < strong > reporter: will the development orientation of the future superior city change? What are the ideas in the process of creating experiential consumption formats? < /strong > /p >

< p > > Yinshun: I think the department store must identify its own position, and the positioning of the superior city has been adjusting. The future development orientation is mainly divided into three levels: the public, the boutique, the high-end department stores.

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< p > this year, the company will open 2 stores, namely, the ancient town, the ocean city square and the Daxin Ocean City Square.

Among them, the total area of Daxin Ocean City store is 10 thousand square meters, with a total of 3 floors. It plans to open in November this year.

Unlike other shops, after the completion of the Ocean City Plaza, the surrounding streets, administrative offices, houses and other surrounding environment will be built up, and we will spend more energy in this shop.

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At P, the Ocean City store will be positioned as a boutique department store, while the ancient town store is located at the mass department store.

In the layout, according to the regional characteristics, each store will have its own characteristics, but it will remain unchanged in the overall style.

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< p > < strong > future business circles will form their own characteristics < /strong > /p >

< p > < strong > reporter: what do you think of the current situation of Zhongshan department store? What direction will it go in the future? < /strong > /p >

< p > Yinshun: compared with the surplus of Foshan and the gradual decline of Dongguan, the development of Zhongshan department store industry is relatively good. At present, the overall development trend is steadily rising.

In the next 5 years, there will be 6 commercial squares in the eastern and western districts of Zhongshan. There will be more than 10 altogether, plus the respective business areas of each town. When the time comes, consumers will further diverge, and the competition will be fierce.

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< p > take Zhongshan Road as an example, from Xing Hui square of Zhongshan road to Li He and Yihua business circle, then to Shengjing financial and business center, Huarun Wanjia, and then to Tianyi Plaza and Daxin Ocean City.

There are 6 commercial squares only a few kilometers away, but the population of Zhongshan is so large. With the restriction of Zhongshan's household registration system, the population will not increase too much in the short term.

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"P > > with the increasing demand for consumers' shopping environment and products, all business circles and towns are actually doing their own characteristics, mainly by doing experiential shopping.

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