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"You From The Stars" Make A World Best-Selling Road For "Abel" Shallow Heel Shoes.

2014/5/22 10:38:00 327

"Abel" shallow high heel < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > played a key role in a play from you of the stars. There are many close-up shots. 
P, a shining Jimmy Choo high-heeled shoe, was bought at a fast speed on the shelves of stores in Shanghai and Beijing. The clerk informed the executives at London headquarters that customers had come to the shop with photos taken from the latest mystery TV play taken by the smart phone. Within a few days, the shoes were sold out in Chinese stores and Seoul stores were also sold out. 
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Less than P, January, people's demand for this kind of shoes has been rising all over the world, from Asia to Europe, and finally to the United States. After learning about the influence of the Korean and Chinese media, Jimmy Choo chief executive Pierre Dennis (Pierre Denis) quickly took measures, though he was faced with obstacles in making the shoe more productive. Four months later, the shoe finally arrived at the stores. 
 this elegant shallow high heel shoe is called Abel, which sells for 625 dollars. Its experience shows how fashion can spread through social media, far beyond the speed that handmade luxury makers can cope with. It also fully demonstrates the growing importance of Asian consumers and the way they consume entertainment media and luxury goods. 
 > a href= "//www.sjfzxm.com/news/index_p.asp" > South Korea < /a > Star Gianna Jun (Jun Ji-hyun) in the latest Korean soap opera "My from the stars of you" (My Love From the the) the second episode is wearing a pair of dazzling gray (known as "anthracite color") shallow high heels. The episode began broadcasting in Korea last December 8th and was broadcast in China shortly afterwards. 
 the plot of the drama is as twists and turns as the Latin American TV series: Kim Su Hyon (Kim Soo-hyun) plays a handsome role. The alien has been trapped on the earth for 400 years, and finally becomes Gianna Jun's role as a neighbor. The tension of romance, the thrilling confrontation between the two sides, the superpower of Kim Su Hyon, and the frequent flashbacks of the Joseon Dynasty in seventeenth Century, throughout this 21 episode comedy / feature film. The play is broadcast two episodes a week. 
 this drama has caused a boom in Korea and China. In China, which has a large number of Korean dramas, it has been a popular drama on the online video platform, and is also a hot topic on micro-blog. After eating fried chicken and beer in a certain concentration, Gianna Jun reported that there was a sharp increase in the number of fried chicken and beer in Chinese restaurants. Her Yves Saint Laurent 52 rose coral lipstick and Kim Su Hyon's Samsonite backpack (Samsonite) have caused a sales boom. 
 Samsonite Corp said that the company had not been told before that Kim Su Hyon would carry the backpack in the play. Leo Suh, President of Samsonite Asia Pacific and Middle East, said that because the replenishment was not timely, "inevitably missed some sales opportunities, and the replenishment took about a month and a half." Then the company shortens the delivery period to 45 days. 
 the producer of the show, Kevin Kim, director of business development of Korea SBS International television, said that the unexpected impact on consumers would definitely help to distribute the drama around the world. The drama has been released in China, Japan, Taiwan, Philippines and other parts of Asia. There are also English subtitles on the Internet. 
 nowadays, fashion brands are trying to make their products appear on TV and red carpet. They give their products to stylists, give them to the stars free of charge, and set up stalls to distribute gifts before the Hollywood awards ceremony. Public relations personnel will send photos of popular products by email, and use social media to promote them. Usually these are brand building practices, and Loran provided sponsorship for Bruno Mars (Bruno Mars) and her band to perform on the Super Bowl (Super Bowl). 
 but Jimmy Choo did not know about the explosion of this shoe before. A spokesman said the company did not spend money on product placement in the Korean drama. "Abel" has been on the market for several months when the second episode appeared. The second episode was broadcast in December 25th. Then it appeared in the third and fourth episodes. 
 this Abel shallow shoe is a member of the Jimmy Choo "Anouk" series. "Anouk" belongs to the Jimmy Choo 24:7 series. The 24:7 series will be promoted every season, including many styles of different colors and fabrics. Abel is almost the same as 100 millimetres tall and 50 millimeter "Aza" worn by Michel Obama (Michelle Obama). 
A stylist of you from the stars asks for anthracite colored "Abel" and several other shoes. "Abel" has a shiny appearance and a fairy tale feeling. There is a plot of confusion between the two actresses in the play. The plot requires a Cinderella style shoes and shoes to play a key role. There are several close-up features. 
In January, due to the demand expansion of this kind of shoes in many parts of Asia, Hongkong branch produced a storyboard with pictures in P to explain this phenomenon to European executives. This shoe was sold out in Asia in January. Dubai and Europe demand supplies, and the United States sold out at the end of January. The clerk can only put the customer on the waiting list. 
 but the production of this shoe has long been over. This shoe is a product of the autumn 2013 series, and the company was producing shoes for the autumn of 2014. 
 this shoe Denis and his team produced only a few hundred pairs (he refused to disclose specific figures). The company specially ordered the complex layered flashing fabric needed by the company from a British family, a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a >. The fabric is hand sewn in Italy, then fixed on the last, and then waiting for molding. The production process takes four months, the standard cycle of hand-made shoes. 
However, Denis still asked for more than a few thousand pairs of grey Abel high heeled shoes in January, which is a large order for P. He said that this requires Italy factories to re produce shoe billets. 
Over the years, the trend of film and television has mostly come from Hollywood. P At the end of the 90s, Sex and the City turned Kelly Brad's (Carrie Bradshaw) obsession with shoes into a national pastime. Later, Sax Saks Fifth Avenue gave a special postal code (10022-SHOE) to the shoe floor of the flagship store in Manhattan (10022-SHOE). 
 Jimmy Choo, known for its hard and sexy tailoring and Italy craft, has previously benefited from exposure in TV dramas. The brand was founded in 1996 by the British shoe a target= "_blank" href= "//www.sjfzxm.com/" > designer /a /a > Jimmy Qiu (Jimmy Choo) and Tamara Mellon, a former fashion editor. The brand encountered setbacks, including Qiu's departure. When the brand was sold to the Swiss luxury group Labelux Group GmbH in 2011, Mellon and then CEO Joshua Joshua Schulman resigned. Denis was dug up from LVMH, where he served as executive officer of Dior (Dior) and John Galiano (John Galliano). He took over Jimmy Choo and expanded around the world. "Growth is in Asia," he said. 
 Jimmy Choo hopes to have more exposure in "you from the stars". But competition is fierce. Spokesman Dana Gel (Dana Gers) said: "we want to give them more support in connection with the play. But I think many other brands have also discovered this business opportunity.