SF Reverse Business Community Shop "Hey Guest" Appears

< p > yesterday, < a href= "//www.sjfzxm.com/" > Shun Feng < /a > the first batch of 518 community shops "Hey guest" on-line trial run, boldly try O2O.

The long hearsay community store has finally been launched.

In the industry view, Shun Feng Logistics advantage, "reverse" business has a higher probability of success, but ahead of the business model remains to be tested by the market.

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< p > Shun Feng said, "Hey guest" the first batch of a total of 518 stores in the country except Qinghai and Tibet provinces, and now there are 5 in Beijing, and then will reach 11.

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< p > the Beijing Business Daily reporter yesterday opened in Beijing District Shunyi double Hing North District store to see, "Hey guest" face has used the black of Shun Feng, the shop area is not big, about 100 square meters, the front end of the store is a commodity display area, there is a touch screen query flat in the middle, the terminal is the cash register and the express delivery area.

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< p > but completely different from traditional business, "Hey guest" does not contain any physical objects, and the shelves are clear promotional materials.

According to the store staff, consumers can understand products through promotional materials, or through the touch screen to inquire about more commodity information, and finally place orders directly in the store, from SF logistics to home or home.

The Beijing Commercial Daily reporter saw that there were hundreds of publicity materials on display shelves, including < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > clothing, fresh, milk powder, household appliances and so on.

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< p > store staff said, now "Hey guest" is in trial operation stage, later will have physical object direct display, for consumer experience.

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Less than P, the logistics company started to do business. Undoubtedly, it has an advantage in logistics.

Xu Yong, chief consultant of express consulting network, said that logistics played an important role in the success of commercial predators such as WAL-MART and Amazon.

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< p > "Hey customers" has the attributes of retail and convenience services, but the development of Shun Feng has always been based on express logistics business.

In addition to the traditional "last mile service", the design of "Hey guest" zero inventory is also based on the fast logistics of Shun Feng itself.

It is understood that "Hey guest" is the use of "zero inventory" mode, that is, "Hey guest" in addition to try out the sample, store no inventory, unified by SF distribution.

At the same time, according to the "JIT" (Just in time JIT production) booking service mode, customers can make an appointment with the merchants without paying the payment, and then buy the goods when they arrive at the store and experience.

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Less than P, the strong logistics advantages of SF also enable it to combine many businesses.

Beijing Business Daily reporter saw that "Hey customers" provided cherry products and other fresh products, including zongzi and other traditional products, including shoes, clothes, milk powder, red wine and so on.

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< p > insiders pointed out that the core competitiveness of SF "Hey guest" lies in the last mile running the "reverse logistics".

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< p > SF's low key to "Hey guest" may be directly related to the immature mode.

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< p > in the field of express industry, the innovation of SF "Hey guest" is not bold. "Hey guest" is the comprehensive integration of < a href= "//www.sjfzxm.com/" > express "/a", online shopping mall, finance and mobile Internet, but at present, the mode is still in the trial stage. The first batch of 518 on-line companies is huge, but the test intention is obvious.

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< p > Beijing Commercial Daily reporter's enquiry revealed that 11 planned stores in Beijing were mostly located in Shunyi, Tongzhou and other suburban areas, and the "four cities" area was not involved.

As the first batch of more mature Shunyi double Hing North District stores, the Beijing Business Daily reporter found that the store is located in the deep part of Shunyi's old community and has a very long distance from the subway station.

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< p > before this, some news has pointed out that Shun Feng shop will first choose China World Trade Center and other high rise areas.

In the industry view, this battle in the suburbs despite the status adjustment factors, but through the suburbs store testing is also a great factor.

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< p > Shun Feng has put forward the concept of "customization" for "Hey guest" store, and will continue to optimize its product design and constantly open up a new "Hey customer" shop.

SF said its goal is to provide "tailor-made" services to customers.

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