Mode Innovation And Fine Retail Management

< p > strong > 1, brand development route: in the future, the public and high-end consumption will be polarized. The niche personalization belongs to the designer brand, and the closer the target consumer business is, the more sustainable it will grow.

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< p > China's < a href= > //www.sjfzxm.com/news/index_c.asp > dress > /a > consumption is still at a relatively low level.

Foreign developed countries data show that China's clothing consumption is still at a relatively low level, the average annual clothing consumption of Americans $900, can buy 62 clothes, the average price of about 15 U. S. dollars, the average Japanese purchase 1 pieces per week, and also spend more than 50 per year.

At present, the largest garment enterprises in China are less than 20 billion, and the scale of single brands is even smaller. In the future, there will be 100 billion scale garment enterprises.

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< p > in the future, public and high-end consumption will be polarized.

Now many domestic enterprises are imitating international fast fashion brands, but some enterprises imitate the wrong way. They should learn the fashion style of Zara and learn the basic funds of Uniqlo. This is too difficult.

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< p > the essence of retailing is consumers, not designers and business owners. The essence of retailers is shops.

To maintain and develop a brand, we must focus on target consumers and products.

Around the mass consumers are mainly Amoy brands, leisure brands and sports brands. The high-end and high-end consumers are mainly high-end brand clothing and luxury goods. In the future, public and high-end consumption will be polarized.

Most consumers are most loyal to the price, and the closer the price, store and style are to consumers, the more sustainable they will grow.

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< p > strong > 2, the direction of mode innovation < a href= "//www.sjfzxm.com/news/index_c.asp" > SPA mode < /a > and low pricing, low inventory and high turnover.

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< p > SPA is the mainstream mode abroad.

Many clothing enterprises in Fujian say that the order system of store managers should be adopted, but if the order system level changes, the effect may not be obvious, and the corresponding pformation of operation mode is needed. At present, the relatively good mode of domestic operation is the franchise mode of direct management.

The SPA mode (private brand retailer business mode) is popular in foreign countries, and Zara, Uniqlo, H&M and Gap are all implementing this mode. SPA mode emphasizes the rapid reaction and standardized operation from product supply to terminal retail, and the core is store management, including standardization construction, sales personnel and cash flow, product and sales progress.

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< p > the direction of future mode innovation is low pricing, low inventory and high turnover.

The average efficiency of traditional clothing enterprises is about 15 thousand / year, and the growth in the past ten years is very little. The turnover of terminal stores is 1 times a month. The previous growth mainly comes from the relatively extensive way of opening stores and increasing prices, instead of focusing on the fine management of shops and products. This led to the financial performance of most garment enterprises before 2012, that is, "high pricing, high inventory, low turnover and low efficiency".

And the future mode is "low pricing, low inventory, high turnover, Gaoping efficiency". For garment enterprises, the pursuit of gross profit is the core, rather than simply raising prices, and through high turnover to reduce inventory risk, foreign enterprises are very strict in inventory risk management. In the first year, the value of 70% is reduced, and the second year is 100%.

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< p > < strong > 3, < a href= > //www.sjfzxm.com/news/index_c.asp > fine > /a > retail management is an important direction for the improvement of physical stores, and it is inseparable from the support of shop management, product management, big data operation and corresponding organizational structure.

< p > for clothing products that need to be experienced, pure online development is not feasible. Moreover, traditional clothing enterprises still have room for development. The future development of Uniqlo brand lies in physical stores.

Compared with the past, fine retailing management is becoming more and more important in the background of the pformation of industry growth mode.

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Regional analysis, including customer analysis, including age, sex, unit price and turnover rate, helps to clarify the concept of product planning and inventory. Traffic analysis includes two aspects, namely, the flow of people and the volume of business flow. It involves shop arrangement, company time arrangement, goods logistics arrangement, and marketing arrangement. The analysis of goods includes comprehensive sales rate, sub category comprehensive sales rate, and so on, involving different color, price, code number, fabric and so on. This is the basis for product planning next year. Regional analysis includes different areas, different types of shops, and different locations in shops, so as to adjust the layout of shops and products. < p > big data, including customers, traffic, goods and

In addition, meticulous management also needs the support of vertical management organizational framework, which facilitates the rapid flow of products and information and improves the ability of rapid response.

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