Analysis Of Window Display Skills In Brand Underwear Stores

< p > the author has done terminal sales and training work for many underwear brands. Combined with the characteristics of underwear industry, I have summed up some skills of brand underwear store display for your reference.

< /p >

< p > strong > 1, thematic display: setting up a theme display method for the brand.

< /strong > < /p >.

< p > themes should be constantly adapted to meet the needs of seasons or special events.

It can make the exclusive / exclusive store create a unique atmosphere, attract customers' attention, and then play a role in promoting the sale of goods.

< /p >

< p > for example, when the new product is just on sale, it can make a small brand. The book is listed on the new product, and the products are given the theme name, such as flower fairy, Hai Lan Lan and so on.

< /p >

< p > in a few large holidays or celebrates, we can make some publicity materials for these special days, such as "welcome 3, 8 products, 38 yuan" and so on.

< /p >

< p > main purpose: let customers see it as soon as they see it.

< /p >

< p > < strong > 2, the overall display: the complete set of goods will be displayed to the customers.

< /strong > < /p >.

< p > for example, a set of underwear as a whole will be displayed in full scale from head to foot with human model.

The overall display form can provide customers with overall vision and facilitate customers' purchase.

< /p >

< p > this is more suitable for summer swimsuit and seamless and beautiful body suit in autumn and winter as well as warm a href= "//www.sjfzxm.com/news/index_c.asp" > Suit > /a >.

< /p >

< p > strong > 3, neatly a href= "//www.sjfzxm.com/news/index_c.asp" > exhibit /a >: according to the size of the shelf, the goods are arranged on the shelf in a neat manner.

< /strong > < /p >.

< p > highlighting the sense of quantity of goods, giving customers a kind of stimulation. The goods displayed on a regular display are usually goods that shops want to sell to customers in large quantities, or because seasonal factors are less than a href= "//www.sjfzxm.com/news/index_c.asp" > customers < /a > large quantities of goods and high frequency of purchase.

< /p >

< p > for example, the seamless body suit and warm suit in autumn and winter, and some boxed underwear, water bag, bra and so on are suitable for placing neatly on the shelf.

< /p >

< p > > strong > 4, random display: the random accumulation of goods appears to be a rather messy feeling.

< /strong > < /p >.

< p > it is mainly applied to display special goods, it is to give customers the impression that "special products are cheap goods".

< /p >

< p > the display equipment used in the random display method, the floats frequently used, and the prompts showing special sales at the front or above of the float.

< /p >

< p > random display gives people a more confused feeling, but it also gives people the impression of good business.

< /p >

< p > strong > 5, related display: showing different kinds of underwear products that are complementary to each other.

< /strong > < /p >.

< p > by using the complementarity of commodities, customers can also buy the next item after buying a product.

< /p >

< p > it can diversify the overall display of stores and increase the probability of customers buying goods.

Its application principle is that commodities must be complementing, breaking down product categories and showing the actual needs of consumers' lives.

< /p >

< p > for example, bra and household clothes can be displayed in this way.

< /p >

< p > strong > 6, classified display: according to the quality, performance, characteristics and objects of use, it is classified to show to customers.

< /strong > < /p >.

< p > it can facilitate customers to choose and compare between different colors, quality and price.

< /p >