Wenzhou To Accelerate The Development Of E-Commerce Platform, "Fashion Shoes" Will Go Further

< p > Jinjiang is one of the five major shoe making bases in China, especially the production and trade of sports shoes.

In recent years, the footwear business in Jinjiang has developed rapidly, with more than 6000 enterprises applying electricity providers, and the electricity supplier Association of the city was established last year.

Relying on the mature industry chain and strong brand effect of shoe industry, the government of Chen Dai town of Jinjiang has launched several well-known enterprises to participate in investment, with a total investment of 1 billion yuan, thus creating a "China shoe capital e-commerce center".

This is also the key research object of the delegation.

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< p > "the center is an electric building with nine storeys and is full of momentum."

Zhu Jiguang, the chairman of the Ouyang Agel Ecommerce Ltd in Wenzhou, is the initiator of the investigation. But the atmosphere in the center surprised him. "The shop is almost full, but it is relatively cold, and all the pactions may be pferred to the online market."

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< p > during the subsequent visit, members of the delegation learned that the first phase of the center has been completed more than 40 thousand square meters and opened in April last year, and more than 400 enterprises have been absorbed.

In over 1 years of operation, the center focuses on the allocation of software and hardware services to enterprises, and plans e-commerce, quality exhibition areas, logistics distribution areas and supporting service areas as a whole to provide professional services in different categories.

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After P, the delegation also visited the Jinjiang baby industry creative industry (Creative store) garden and many electric business and supporting service enterprises, and visited the local economic and Trade Bureau and the electricity supplier Association, and found a common problem: the big data era can not keep up with the rapidly changing data processing power, and the high-end business personnel can not stay.

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During the "P" inspection period, the fifteenth China (Jinjiang) International Footwear Expo was held.

The continued holding of the shoe Fair has established a channel for Jinjiang footwear brand to become international, and has also won enough orders for Jinjiang enterprises.

Cao Wangqiang, Secretary General of Wenzhou e-commerce industry association, believes that this way of "government setting up and enterprises singing opera" is also worth trying in Wenzhou.

On the second visit to Jinjiang, he felt that the development of Jinjiang's electricity supplier industry was faster, but the advantages of Wenzhou and Jinjiang were different.

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< p > "Wenzhou and Jinjiang are both" China Shoes Capital ". Wenzhou's" fashion shoes "are more competitive than Jinjiang's" sports shoes ". To a certain extent, the Wenzhou footwear industry chain is also developing more mature.

After the inspection, Zhu Jiguang, a manufacturer of Wenzhou footwear enterprises and a "double identity" operator of the electric park operator, is full of confidence in the pformation of the footwear industry in Wenzhou. Wenzhou's "fashion shoes" will go further.

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< p > < strong > Cao Wang Qiang (Secretary General of Wenzhou e-commerce industry association): < /strong > < /p >

< p > the separation mode of Internet merchants in the "China Shoes Capital e-commerce center" is not a long-term management mode in the long run. Wenzhou's electricity supplier industrial park can be promoted on this basis.

If the center separates all kinds of network merchants, it will not be able to form the advantage of aggregation, and will not get the most preferential warehousing distribution price and network service charge. It will not be able to maximize the efficiency of distribution and reduce the operation cost effectively.

That is to say, we must never operate the traditional electricity market by operating the traditional market experience.

The center should draw lessons from the local solid footwear market that has been formed in Jinjiang to carry out nationwide distribution and procurement, that is, to attract the nationwide footwear suppliers to do the distribution of local footwear brands, and then organize the team to buy for local buyers.

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< p > < strong > Mao Qingyun (director of Taobao International): < /strong > /p >

The era of "P" has been over. Now we need to open the "group army operation" mode and integrate the elite in all sectors of the industry.

For the long term operation of Taobao international light industry, my profession is to build a market and gather business through investment. But for the construction of service system, the continuous upgrading of operation team, the creation and maintenance of supply chain, we should give it to professional people.

Therefore, first of all, we rely on the mature market advantage of Shuang Yu China shoes market to realize the "city and city alliance" of "Taobao light city of international light industry + shoes city of China Shoes + Wenzhou youth network Chuang yuan".

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< p > < strong > Yang Mingming (deputy director of Lucheng economic and Trade Bureau): < /strong > < /p >

< p > from a government perspective, the key to supporting the electricity supplier is to give them the most preferential policies and the most powerful supporting services.

As a letter Bureau, we should speed up the efforts of "organic renewal", make enough space for the development of the electricity supplier, leave enough room for development, and vigorously introduce software, industrial design and other supporting service industries, and open up various resources for the development of the electricity supplier, so as to achieve the overall lifting of the real economy.

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