How To Make Breakthrough In Brand Image Management

A store, according to the size of the area and the specificity of the surrounding environment, needs to decorate the facade of our brand according to the needs. In general, the brand requirements for the franchisee are very strict, especially the logo and color combination of the door. Some people say that since the brand image is fixed and immutable, is it possible to break through the image management?

Let's take a look at a case. We all know that seven or eight of underwear brand ten is a color combination of red or pink as the keynote. No matter big red, red rose, purple red, pink or pink, in fact, for consumers, the red is just like an outer garment. It is worn on the outside, just worn outside. We see AVON, in different locations, its door color is different, but the shape of the logo is the same. Underwear can also be so, as a sign, its main body is the shape difference, but the color here is studied as the object of our study. It says that different locations and different surroundings of the shop decide that each shop has different color sensitivity. If you open a shop in a shopping mall, you should consider the clothing front door and the street. Set up shop It depends on the color and image of the doors of several shops next door, and how to jump out of the shop image. This is the problem we consider.

A mark, his color combinations usually have a variety of options, which in itself is suitable for different environments when applied, and if the design itself is not used by store businesses, it is very wasteful. At present, most manufacturers and businesses have not applied this concept properly. Therefore, the small olive shop is stacked up in a large number of red clothes. The pink underwear shop is buried in the middle of a row of barber shops and becomes a poor foil. Such examples are endless, but in fact, as long as we deeply grasp the brand design concept, this embarrassment can be solved.

Look again. shop The combination of images. Many businesses are fastidious about warmth. Store environment A warm product is cooperating with a warm atmosphere. It is thought that customers will like this kind of environment. So many customers look outside the shop and know that it is a certain brand. But once they enter the store, the feeling of brand difference is immediately gone. Remember, it is not the customers who can not remember the brand, but the manufacturers themselves do not let the customers remember your brand image.

Stereotyped, most of the environmental layout in most lingerie shops is the same. We can use labels and brand names to make consumers remember our brands. At such a high cost, they have already spent the price, and we should hand in hand the brand image at the store level.

Some people will say, are there any signs on our product display and display rack? Yes, product labeling is everywhere, but from the identification system itself, the application of color and image endorsement in the store is the most important means of identification. We all see a lieutenant at the door of KFC, this is the most important tool for differentiation. In the green Pavilion, there are usually very large and abstract patterns, which is an important tool to attract customers. Imagine that there are lotus flowers and lotus flowers in the flower shop. What kind of effect is there? There are many flowers on the water surface. Why can't we find a way to sell it?