Designer Jiesheng: Gentleman'S Oriental Ink And Crane Shadow

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< p > 2014AW Shanghai fashion week, designer Jiji new season crane shadow is released in Shanghai Xintiandi.

This season's new work, Ji Cheng, has skillfully applied the image of crane shadow with the effect of ink painting as a fine work, and the rich texture of feathers as the main clue, mainly based on the three-dimensional cutting and comfortable and comfortable profile. The whole series advocates simple and exquisite realism, creating an independent and elegant new image of the modern generation of women.

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< p > < strong > reporter: you and shoe brand Sheme have been several times a href= "//www.sjfzxm.com/pioneer/" > cooperation < /a >, talk about your views on cross-border cooperation and cooperation among designers. < /strong > /p >

< p > > strong > Ji Cheng: < /strong > we cooperate with Sheme. Before we went to London Fashion Week, we spread Chinese culture together.

Like everyone loves Korean dramas, they are also interested in Korean clothing culture.

In fact, Korean designers are very united. This is a great advantage for them.

I think our designers in all fields of China should unite, whether they are clothes, shoes or jewelry, bags, and strong combination. Our local design can do better.

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< p > < strong > reporter: before I saw your advanced customization and advanced garments, do you have some clothes that are more affordable? < /strong > < /p >

< p > < strong > Ji Cheng: < /strong > just like this one on my body, it is only more than 800.

We will sell on the Internet, and we will use this part of the money to help some deaf mutes, some children who like to learn < a href= "//www.sjfzxm.com/pioneer/ > Design < /a >.

There are also some social obstacles involved in today's show.

Many people used to think fashion was superficial, as if they could dress themselves beautifully, but now we are not.

We hope that more people will join us in the gleam project, and we will work together.

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< p > < strong > reporter: I feel this time your change is also very big. Is there any new consideration? < /strong > < /p >

< p > < strong > Ji Cheng: < /strong > I thought that the Chinese element is the kind of superior, not a href= "//www.sjfzxm.com/pioneer/" > ground gas < /a >.

But now we need to be tall and tall.

Maybe I was very subjective at first, not considering the market to push the series of my design.

Now we are increasingly thinking about wearability, how to make Chinese elements more subtle and fashionable.

More and more people are willing to wear it.

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< p > < strong > reporter: people often talk about the difference between eastern and Western cultures. What do you think of it? < /strong > /p >

< p > > strong > Ji Cheng: < /strong > there is no limit to any culture, as long as you have your own way of understanding.

Eastern and Western cultures can be blended. Like Shanghai in the 20s and 30s, it combines Chinese culture with western culture best.

You can drink cola in Qipao, and coke was already there.

This kind of style is very appropriate in a diversified city like Shanghai.

Western things, we feel good, can be shared with you.

For example, high-heeled shoes, which is not the original Chinese, but it has been integrated into our lives.

So Chinese and Western cultures have no boundaries, but different styles.

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< p > < strong > reporter: this time the color choice is different from before. In addition, we saw a more fashionable sweater. On the sweater, we also designed three dimensional small wings, just like you wear it now.

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< p > < strong > Ji Cheng: < /strong >, this time, you can also see black and white in color, add a bit of red, apple green.

We hope to add a little bit of tide this time.

In fact, every brand has to consider the appropriate adjustment. For example, KENZO has joined some a href= "//www.sjfzxm.com/pioneer/" > Eastern element < /a > in the past two years, and has used it very well.

Therefore, we must conform to the trend and conform to the needs of the market.

For example, this season's series has made some fashionable clothes, and the price is not more than one thousand yuan, which is relatively cheap.

This is also to attract more people to choose clothes with Chinese elements and put Chinese culture on them.

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P: < strong > reporter: every show you bring will bring us new surprises, like last year's "fish chat" and "Peony Pavilion", this year's "crane shadow".

And every show will have a charming theme and a very poetic name.

From the name to every work, even the background music of the show is perfectly integrated.

In the process of creation, when you prepare for this show, what do you usually do first and then do? What is the train of thought? < /strong > < /p >

< p > < strong > > Ji Cheng: < /strong > I must have a theme first, then all the colors, fabrics and styles are followed by < a href= "//www.sjfzxm.com/pioneer/" > theme /a >.

For example, this is a crane, so I found a lot of information to enrich it.

Like wings, we saw many ink and wash paintings and meticulous paintings, and found many pictures and texts to study them.

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< p > < strong > reporter: some designers are designed for a specific group, and some designers are looking for Bole for their own design.

What kind of preference do you prefer at this stage? < /strong > < /p >

< p > < strong > Ji Cheng: < /strong > I now want to attract more people to pay attention to our brand.

Because designer brand is very small, it is very difficult to pick a niche group to like your brand.

So I hope to expand our niche group and hope that more people will like the works of Chinese independent designers.

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