Huizhou Shoemaking Industry Holds Together To Develop E-Commerce Market

Less than p ago, in the opening ceremony of the 2014 (fifth) China a target= "_blank" href= "//www.sjfzxm.com/" shoe less /a service industry e-commerce summit held in Quanzhou, Fujian Province, the Huizhou Footwear Association and the Internet supply chain Yuntai held a strategic cooperation project signing ceremony, which marked that the traditional shoemaking industry in Huizhou City, which has gone through 30 years, will march into the electricity supplier field.

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< p > < strong > platform phase 1 trading volume sprint 3 billion < /strong > /p >

< p > reporter saw in the < < a href= "//www.sjfzxm.com/news/index_p.asp > < Huizhou > /a > City shoe industry association Fujian province Xun net Network Technology Co., Ltd. jointly build the Huizhou shoe electronic commerce integrated service platform strategic cooperation agreement", we see that the Huizhou shoe electric business integrated service platform will be divided into three stages of planning and construction.

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< p > > the agreement points out that the first stage of the platform is centered on the construction of e-commerce distribution platform, and basically realizes the whole network coverage of the whole country, striving to achieve 3 billion yuan of online finished products pactions. The second phase takes the construction of the raw materials supply chain platform as the core, completes the pformation and upgrading of e-commerce, strives to realize the paction volume of online products and raw materials, and 10 billion yuan, and the third phase takes the construction and improvement of the comprehensive integrated service platform as the core to realize the whole e-commerce, and strives to achieve the total e-commerce paction volume of 20 billion yuan.

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< p > "after the 2008 international financial crisis, the export of women's shoes in Huizhou has not been very prosperous. The economic situation and the living environment of the industry have forced the enterprises to upgrade and upgrade in various ways, including the application of e-commerce channels."

Speaking of the background of this strategic cooperation, Zou Qingyan, Secretary General of Huizhou footwear industry association, told reporters that in response to the strong influence of China's e-commerce and the vigorous development trend, combined with the strong development requirements of Huidong county's economy and footwear industry, the association and Huidong county government have demonstrated the development path of e-commerce in Huidong's footwear industry. It is hoped that with the help of e-commerce and the third party e-commerce service, the overall solution of Huizhou will be pformed, and the traditional footwear industry of Huizhou will be pformed to help the whole industry realize pformation and upgrading.

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< p > < strong > enhance the value of footwear industry by information platform < /strong > < /p >

< p > in the dialogue session of "China's shoes and clothing industry e-commerce summit", "dialogue boss: 2014 cattle watching brand", Zou Qing Yan and chairman Lin Congying, PEAK CEO Xu Zhihua, and billion power network CEO Zheng Min discuss the pformation and upgrading of traditional enterprises on topics such as "a new round of brand pformation" and "user forced strategy".

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< p > "the profit of traditional shoemaking industry is as thin as blade", and the profit is about 0 to 10% as a single OEM. In the era of labor shortage and high cost, the situation of "0 profit" of footwear enterprises occurs frequently.

If there are breakthroughs in style design, the profits will be considerable, but the era of OEM that the good style is as high as 40% is gone forever. "

Zou Qingyan said that the bottleneck of Huidong's development is the production base of fashionable women's shoes in China.

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< p > can electronic commerce become a life-saving straw for Huizhou's footwear industry? In 2013, Lin Congying, chairman of the nine brothers, who sold nearly 300 million yuan on the e-commerce platform, believed that e-commerce is the indispensable sales channel nowadays. The decision of Huizhou footwear industry to turn to electricity suppliers is undoubtedly correct.

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< p > Zou Qingyan indicated that he hoped to start from the supply chain platform of integrating the footwear industry in Huizhou, and use information platform to improve the industrial value of Huizhou footwear industry from the aspects of shoe production, supply, production and sale of women's shoes.

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< p > < strong > the key is to understand domestic consumption demand < /strong > /p >

< p > "but" a href= "//www.sjfzxm.com/news/index_s.asp" > e-business < /a > is a marketing mode. Does Huizhou's shoe enterprises know who the consumers are? What are the needs of consumers? Are they paying attention to user experience? How can the traditional supply chain be pformed into a business mode adapted to the electricity supplier? "Lin Congying believes that the key to the success of the footwear industry in Huizhou is to understand domestic sales strategies, methods and techniques.

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"P >" requires local governments to attach great importance to the pformation of enterprises from export to domestic sales.

The government should introduce policies to support enterprises from all over the country to introduce brand service enterprises, sales companies and other production oriented service enterprises, hand in hand with electric power giants, and let the outgoing Huizhou footwear industry understand the Chinese people's shopping habits and online shopping habits, directly facing consumers, and truly enter the field of electric business.

Lin Congying told reporters that King Mu would next vigorously build an e-commerce platform based on mobile Internet, "store in the pockets of consumers".

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< p > "we hope to learn, learn from and apply the channel of e-commerce, help enterprises to develop the domestic market, and even develop" a href= "//www.sjfzxm.com/news/index_c.asp" > foreign trade < /a > the electricity supplier market.

Reporters learned that only in the less than four months after the opening of the Xiamen Shenzhen railway, the city shoe industry association has visited Fujian many times to investigate the development of e-commerce, including organizing more than 50 shoe companies in Fujian to visit Xiamen, Shishi and other places, visiting related Internet companies, communicating with local electricity suppliers, and conducting special training on shoes business.

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