How To Avoid Homogenization Of Holiday Promotion In Clothing Stores

< p > < strong > Festival promotion theme, relying on < a href= "//www.sjfzxm.com/news/index_c.asp > brand spirit < /a > /strong > /p >

< p > Holiday promotion is often used as a special means for clothing enterprises to rush sales, paying more attention to its actual effect, that is, focusing on sales promotion, and more is a short-term behavior.

However, from the view of the overall operation of the apparel enterprises, festival promotion is also a part of the specific business behaviors of garment enterprises, and also plays a role in realizing the strategic objectives of garment enterprises.

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< p > overall, brand spirit is the core of the operation of "a href=" //www.sjfzxm.com/news/index_c.asp "clothing enterprise < /a >, and garment enterprise management is carried out around the core of brand.

Of course, holiday promotion is no exception.

Therefore, holiday promotion must focus on the spirit of brand.

More importantly, the product function can be similar, but the brand spirit is often not learned by other garment enterprises. It is the accumulation of clothing enterprises in the long term development, that is, brand spirit often has a distinct uniqueness.

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< p > in the specific implementation, we should pay attention to the following two aspects.

First, the theme of holiday promotion should be unified with brand spirit.

Secondly, the details of holiday promotion should reflect the spirit of brand.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > Festival Promotion > /a > system planning is more important than < /strong > /p >

< p > generally speaking, some clothing enterprises have strong guerrilla nature and randomness in festival promotion, and the annual planning is not strong.

Of course, some small and medium-sized clothing enterprises can make use of their flexibility and decision-making concentration to achieve success in special events. However, the lack of annual systematic promotion can often not form resultant force, which leads consumers to not recognize the continuity and unity of brands.

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< p > < strong > Festival Promotion, first clarify the purpose < /strong > < /p >.

< p > generally speaking, the purpose of holiday promotion is usually to rush sales, but not only that.

In order to recommend new products to consumers just before the holidays, some enterprises often bind sales with old products. For example, when Jinliufu launched the six happy homes, it was bound up with the Jinliufu products, that is, to buy six lucky people to buy six lucky ones.

Of course, we can also use the main old product as a form of gift.

The key is to understand the purpose. Only in this way can the holiday promotion get twice the result with half the effort.

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< p > < strong > jump out of the "promotion = low sales" misunderstanding. < /strong > < /p >

< p > for a long time, holiday promotions often fall into a misunderstanding, that is, promotion is low price sales.

As a result, supermarkets and other terminals often have "special sale", "buy one get one," and other signs of renovation, and some products are almost daily sale, promotion day to day, to the end of the consumer has been numb.

And the enterprise is also a bitter water, the price has been too low to lower, then lower will no profit.

As a result, the operation of enterprises has been plunged into the situation of "no promotion, death and promotion."

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< p > the application of low price strategy depends on how high the price sensitivity is for consumers to choose similar products.

If consumers are not sensitive to price, even lower prices will not have much impact on sales volume.

Generally speaking, the unit price of fast food products such as snack foods is not very high, and consumers also pay more attention to brand factors in actual consumption.

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< p > take the large KA terminal as an example, the brand comprehensive ability of small and medium-sized enterprises should be weaker than that of the first tier enterprises.

Therefore, in the actual holiday promotion, small and medium enterprises should pay more attention to the brand influence of large KA terminals. As for sales volume, they still have to rely on other channels, such as traditional wholesale channels.

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