Wang Rui: Shopping Center To Shop Is A False Proposition.

< p > > the ninth annual meeting of the "business promotion real estate forum" and the China International Commercial Real Estate Exposition were opened in Guangzhou today. Mr. Wang Rui, vice president of the Jung group, has expressed his views on how to understand the significance of the main store in the shopping center.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201404/12/20140412054547_sj.JPG "/" < > > "

< p > the importance of the main store as the core engine and the main tenant of the shopping center has been well known by the developers or operators of the shopping center.

The main store's high reputation, high brand effect, good reputation, strong customer collecting ability and other factors bring huge value spillover benefits to shopping centers.

But in recent years, the market has been constantly on the "shopping center to the main store" voice, triggering hot debate in the industry.

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< p > for this reason, the vice president of the Jung group, "a href=" //www.sjfzxm.com/news/index_c.asp "," Wang Rui "/a, said that the shopping mall's main store is actually a false proposition.

Shopping centres call for enhanced experience and retail sales, which is the market demand.

The main store needs to break away from traditional services and enhance consumer stickiness, which does not mean that shopping centres can go to main stores.

The main store is a very important part of the shopping center. It has perfect functions.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > main store < /a > in different business circles, played a stable role in the team management and management is not strong.

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< p > first, when developers enter the three or four tier city, the resources of the market are extremely limited. At this time, the main store is needed to support the commercial project.

Secondly, the size of the main store is bigger and bigger. More than 150 thousand of the shopping centers have no main stores. Do you have the ability to cover the investment? < /p >

Is p a href= "//www.sjfzxm.com/news/index_c.asp" > shopping center < /a > is it really good after going to the main store? It is not necessarily for Wang Rui.

When the main stores have not reached their peak, they have chosen to choose three places. The conditions are so harsh. Especially when they enter the three or four tier cities, whether they meet the needs of consumers is still a question mark.

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"P >" in Wang Rui's view, the main store is indispensable.

He said that in recent years, there has been a voice coming to the main store. 3 or 5 people can not represent the demand of the market.

Who is going to the main store? The result is to go to the department store. Why not remove the supermarket? Why not get rid of the KTV or the video game? < /p >

It's impossible to go to the main store without p.

It is impossible to go to retail to increase experience. If a shopping mall is too small, it is not at all interested.

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